Category
World
Layered Getaways
Trend cluster
Category
Urban
Getaways
Modern metropolitan retreats cater to millennials who enjoy fast-paced city living.
4.2
Trend score
Trend
What is the Urban Getaways trend?
Urban Getaways: Catering to millennials who enjoy having easy access to technology and amenities, inner city retreats offer individuals the luxury of getting away without having to actually leave everything behind. Offering consumers who are reliant on digital devices and modern comforts a way to relax without having to go too far, these hip metropolitan retreats showcase a move toward more practical getaway options for busy day-to-day consumers.
Trend themes
Themes within the Urban Getaways trend
Three behaviours holding the trend together01
Urban Retreats
As millennials continue to crave urban living, inner city retreats offer a solution for those seeking exercise, culture, and access to technology, before returning to the bustling city life.
02
Charitable Hotels
Promoting and increasing awareness of societal issues, charitable hotels like Faktum Hotels have found a niche market, providing consumers with a sense of social responsibility and authenticity.
03
Futuristic Hotels
As architecture takes a bolder approach, it is anticipated that more hotels like 'The Heart of the District' and Click Clack Hotel will appear, targeting design-conscious and experience-seeking customers.
Industry implications
What the Urban Getaways trend means for industry
Where the trend changes the playbookFor
Hospitality Industry
Innovative hotel concepts catering to millennials, authenticity, and the conscious consumer should look to cater to urban destinations, charities, and futuristic designers to improve customer experience.
For
Travel Industry
As urban cities become the destination of choice for millennials, travel agencies and tour providers can market unique urban experiences to the modern traveler.
For
Architecture Industry
Future architecture trends that focus on futuristic design elements, sustainable architecture, and exploring social issues can offer opportunities for designing unconventional, yet memorable hotels.
Trend signals
Trend signals for Urban Getaways
Trend score 4.2 out of 10, from popularity 53%, activity 64%, freshness 8%.
Popularity53%
Activity64%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Urban Getaways trend
4 featured examples from Jan 7 to Nov 14, 2013CategoryWorld
Pop Culture Accommodations
The QT Sydney Hotel Caters to Successful Creatives
The hospitality industry can tap into the growing demand for themed accommodations, catering to specific interests and providing a memorable stay for guests.
CategoryWorld
Cardiovascular City Architecture
The Heart of the District Hotel Redefines Urban Travel
Incorporating organic structural elements in construction projects can revolutionize the way buildings are designed and constructed.
CategoryPop Culture
Urban Street Accommodations
The Faktum Hotels Allows Guests to Sleep Like a Homeless Person
Opportunity for the hospitality industry to create experiential accommodations that appeal to adventurous travelers.
CategoryArt & Design
Modern Filigree Accommodations
The Click Clack Hotel by plan:B
The hospitality industry can adopt modern filigree designs and chic spaces to enhance the aesthetics and appeal of hotels and accommodations.
