Brands look to satisfy zen-oriented millennial travellers
Implications - The notion of travel for relaxation is commonplace, but is being pushed a step further with brands that are evolving to offer holistic healing amenities for young, Qi-focused consumers. Meditation, remote locations and yoga are all used as elements in creating an experience that satisfies a consumer shift away from ordinary hotel accommodations to one that's more in-line with their modern, spirit-oriented lifestyle.
Trend Themes
1. Holistic Hotel Amenities - Hotels are offering holistic healing amenities for young, Qi-focused consumers to cater to their modern, spirit-oriented lifestyles.
2. Nature-inspired Eco-friendly Hotels - Hotels are incorporating natural elements, such as wood, into their designs for a rustic, eco-friendly vibe that appeals to guests seeking relaxation and a connection to nature.
3. Digital Detox Retreats - Hotels are offering digital detox retreats for guests who want to disconnect from technology and enjoy a peaceful, tranquil environment.
Industry Implications
1. Hospitality - Hotels are embracing holistic healing amenities, eco-friendly designs, and digital detox retreats to cater to guests seeking a more immersive and personalized experience.
2. Wellness - Holistic healing amenities, nature-inspired designs, and digital detox retreats are part of a larger trend towards wellness-focused travel that emphasizes relaxation, mindfulness, and a connection to nature.
3. Tech - The rise of digital detox retreats represents a growing movement of individuals who prioritize time spent disconnected from technology, presenting opportunities for companies to offer alternative forms of entertainment and relaxation.
7 Featured, 62 Examples:
843,207 Total Clicks
Date Range:
Feb 13 — Jul 15
Trending:
Warm
Consumer Insight Topics:
