Category
Lifestyle
Performance Powders
Trend cluster
Category
Holistic
Hotel
Brands look to satisfy zen-oriented millennial travellers.
3.6
Trend score
Trend
What is the Holistic Hotel trend?
Holistic Hotel: The notion of travel for relaxation is commonplace, but is being pushed a step further with brands that are evolving to offer holistic healing amenities for young, Qi-focused consumers. Meditation, remote locations and yoga are all used as elements in creating an experience that satisfies a consumer shift away from ordinary hotel accommodations to one that's more in-line with their modern, spirit-oriented lifestyle.
Trend themes
Themes within the Holistic Hotel trend
Three behaviours holding the trend together01
Holistic Hotel Amenities
Hotels are offering holistic healing amenities for young, Qi-focused consumers to cater to their modern, spirit-oriented lifestyles.
02
Nature-Inspired Eco-Friendly Hotels
Hotels are incorporating natural elements, such as wood, into their designs for a rustic, eco-friendly vibe that appeals to guests seeking relaxation and a connection to nature.
03
Digital Detox Retreats
Hotels are offering digital detox retreats for guests who want to disconnect from technology and enjoy a peaceful, tranquil environment.
Industry implications
What the Holistic Hotel trend means for industry
Where the trend changes the playbookFor
Hospitality
Hotels are embracing holistic healing amenities, eco-friendly designs, and digital detox retreats to cater to guests seeking a more immersive and personalized experience.
For
Wellness
Holistic healing amenities, nature-inspired designs, and digital detox retreats are part of a larger trend towards wellness-focused travel that emphasizes relaxation, mindfulness, and a connection to nature.
For
Tech
The rise of digital detox retreats represents a growing movement of individuals who prioritize time spent disconnected from technology, presenting opportunities for companies to offer alternative forms of entertainment and relaxation.
Trend signals
Trend signals for Holistic Hotel
Trend score 3.6 out of 10, from popularity 50%, activity 50%, freshness 8%.
Popularity50%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Holistic Hotel trend
7 featured examples from Feb 1, 2013 to Jul 1, 2015CategoryEco
Tranquil Eco Spa Hotels
The Hotel Endémico is All About Relaxing and Romance
The hospitality industry can explore sustainable and eco-friendly practices to appeal to environmentally conscious travelers.
CategoryLifestyle
Silent Meditation Retreats
Silent Stay Gives Guests a Beautiful Setting Surrounded by Nature
The hospitality industry can offer more transformative experiences by incorporating silent meditation and nature retreats into their offerings.
CategoryArt & Design
Soul-Cleansing Historic Spas
The Thermal Bath and Spa in Zurich Invites You to Cleanse Your Soul
Hotels and resorts can leverage historic locations to create immersive spa experiences that attract wellness-focused travelers.
CategoryLifestyle
Unorthodox Yoga Hotel Programs
Kimpton Yoga Mat in Every Room Encourages Fitness and Health
Hotels can introduce unique and engaging yoga-based programs to differentiate themselves from competitors and offer guests a valuable wellness experience.
CategoryWorld
Health-Encouraging Hotels
The Stay Well at MGM Grand Program Boasts Invigorating Technology
Hotels are taking advantage of the wellness travel trend by offering unique amenities and wellness technologies to their guests, providing a personalized and immersive wellness ex…
CategoryWorld
Anti-Tech Hotel Rooms
This Hotel Blocks the Internet from Your Phone for a Digital Detox Retreat
Hotels and resorts can create digital detox retreats or designate tech-free zones to attract individuals seeking a break from technology.
CategoryArt & Design
Decadent Island Getaways
This Exotic Luxe Hotel is the Perfect Haven to Get Away from It All
Opportunity for disruptive innovation: Integrate cutting-edge technology and personalized services to elevate the guest experience in luxury hotels, delivering personalized, seaml…
