Printer ink is undoubtedly one of the most expensive liquids in the entire world. So why isn't it packaged like such?
Design student from Melbourne, Celeste Watson often wondered the same thing. With printer ink really coasting almost twice as much as the most popular fragrance, Watson wanted to feature the luxury liquid in its true form, so she came up with the brilliant idea of packaging printer ink like the iconic Chanel No. 5 perfume. Rebranding this once not so lavish item into packages of the notorious posh perfume package with a white box with colored borders and clean and simple font types in addition to the ink stored in Sephora-style clear glass vial, similar to Chanel No. 5.
I wonder which celebrity would be the face of Chanel No. 5 printer ink.
What's Driving This Trend
- Luxury Packaging
- Disruptive innovation opportunity: Explore luxury packaging concepts for traditionally mundane products.
- Price Perception
- Disruptive innovation opportunity: Challenge the perception of product value by rebranding and repackaging.
- Cross-industry Collaboration
- Disruptive innovation opportunity: Collaborate with well-known brands from different industries to create unique product experiences.
Who This Affects Most
- Printing and Imaging
- Disruptive innovation opportunity: Incorporate luxury aesthetics and design into printer ink packaging to differentiate in a competitive market.
- Perfume and Fragrance
- Disruptive innovation opportunity: Explore cross-industry collaborations to create unique fragrance-inspired products beyond traditional perfume.
- Consumer Goods Packaging
- Disruptive innovation opportunity: Redefine and elevate the packaging standards of various consumer goods to enhance perceived value.
