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Branded Liberalistic

Nationalistic pride and equality is used to create loyal product communities

Implications - The concepts of patriotism and pride are being adopted by American and European brands as a means to equate product consumption with loyal duty. Also taking the liberal notions of feminism and activism in stride, the campaigns and promotions utilize a strong sense of community to effectively speak to individualistic consumers that are connected digitally, but feel a strong disconnect from their fellow countrymen and women.
SCORE 3.7
Popularity
Activity
Freshness
Megatrends
Patterns
467,754 Total Clicks
Jun 13 - Feb 14
Mild
MarketingBusinessCommercials
Featured Examples
Witty Feminist Beer Ads - Ads for Rotthammer Beer Comically Promote Gender Equality
SCORE 4.7
Average 14,675 Clicks Pub: Jun 28, 13
Witty Feminist Beer Ads
Ads for Rotthammer Beer Comically Promote Gender Equality
Fighting for gender equality, humorous ads for Rotthammer beer rationalize placing women in traditionally male-dominated roles. The print ads each show a different beautifully photographed scene... [More]
Patriotic Free-Spirited Fashion - Rita Ora is the New Face of 'Material Girl' Fall Collection
SCORE 4.3
Average 2,579 Clicks Pub: Jul 25, 13
Patriotic Free-Spirited Fashion
Rita Ora is the New Face of 'Material Girl' Fall 2013 Collection
The 22-year-old singer Rita Ora is the star of the Material Girl Fall 2013 ad campaign. Previously, Kelly Osbourne and Taylor Momsen fronted Madonna’s teen label Material Girl; Rita Ora, with... [More]
Financial Equality-Promoting ATMs - This ATM Withholds Funds for Men to Demonstrate Wage Inequality
SCORE 4.4
Average 1,052 Clicks Pub: Oct 29, 13
Financial Equality-Promoting ATMs
This ATM Withholds Funds for Men to Demonstrate Wage Inequality
Zürcher Frauenzentrale is a women’s organization that teamed up with Publicis Zurich to create a unique way to raise awareness on wage inequality in Switzerland — the kind of campaign that is... [More]
Fearsome Olympic Trailers - This BBC Olympics Coverage Ad is Frightening and Captivating
SCORE 3.8
Mild 665 Clicks Pub: Jan 16, 14
Fearsome Olympic Trailers
This BBC Olympics Coverage Ad is Frightening and Captivating
The BCC Olympics coverage was introduced with a stunning, moving ad featuring the athletes of the United Kingdom. Beginning with shots of a forbidding mountain side and a winter storm viciously... [More]
Patriotic American Soda Ads - This Superbowl Coke Commercial Let America Show its Cultural Diversity
SCORE 2.2
Untested 624 Clicks Pub: Feb 3, 14
Patriotic American Soda Ads
This Superbowl Coke Commercial Let America Show its Cultural Diversity
This Superbowl Coke commercial, aired during the big game, has been getting a great deal of attention from the press and the public. The commercial features various people singing ‘America the... [More]
Patriotic Athletic Win Ads - Andy Murray's Wimbledon Win Sparks Patriotic Ads
SCORE 2.4
Untested 453 Clicks Pub: Jul 9, 13
Patriotic Athletic Win Ads
Andy Murray's Wimbledon Win Sparks Patriotic Ads
Andy Murray’s Wimbledon win sparked patriotic waves all over the world on Sunday. From celebrations all over Twitter to ready-to-release advertisements hitting the air—talk about being... [More]
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