Category
Lifestyle
Assisted Choices
Trend cluster
Category
Branded
Liberalistic
Nationalistic pride and equality is used to create loyal product communities.
3.5
Trend score
Trend
What is the Branded Liberalistic trend?
Branded Liberalistic: The concepts of patriotism and pride are being adopted by American and European brands as a means to equate product consumption with loyal duty. Also taking the liberal notions of feminism and activism in stride, the campaigns and promotions utilize a strong sense of community to effectively speak to individualistic consumers that are connected digitally, but feel a strong disconnect from their fellow countrymen and women.
Trend themes
Themes within the Branded Liberalistic trend
Three behaviours holding the trend together01
Nationalistic Pride
Brands are adopting nationalistic pride to equate product consumption with loyal duty, creating loyal product communities.
02
Patriotic Advertising
Advertisers are using patriotic moments and events to create emotional associations between the product and the monumental events.
03
Equality Promotion
Ads are promoting feminism and gender equality with humor, creating a strong sense of community to effectively speak to individualistic consumers.
Industry implications
What the Branded Liberalistic trend means for industry
Where the trend changes the playbookFor
Advertising
The advertising industry can take inspiration from these trends to create effective campaigns that resonate with their target audiences.
For
Consumer Products
Consumer brands can use nationalistic pride to create loyal product communities and promote their products through emotional associations with patriotic moments.
For
Human Resources
Human resources departments can take inspiration from equality promotion campaigns to create a more diverse and inclusive workplace.
Trend signals
Trend signals for Branded Liberalistic
Trend score 3.5 out of 10, from popularity 63%, activity 35%, freshness 8%.
Popularity63%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Branded Liberalistic trend
6 featured examples from Jun 28, 2013 to Feb 3, 2014CategoryMarketing
Witty Feminist Beer Ads
Ads for Rotthammer Beer Comically Promote Gender Equality
Opportunity for disruptive innovation in creating inclusive and empowering ad campaigns.
CategoryMarketing
Patriotic Free-Spirited Fashion
Rita Ora is the New Face of 'Material Girl' Fall 2013 Collection
Fashion retailers can capitalize on the demand for patriotic-themed clothing and accessories.
CategoryMarketing
Financial Equality-Promoting ATMs
This ATM Withholds Funds for Men to Demonstrate Wage Inequality
There's an opportunity to leverage technology like ATMs to create campaigns that raise awarenessabout social issues, provoke conversation, and drive change in the banking and fina…
CategorySpecial
Fearsome Olympic Trailers
This BBC Olympics Coverage Ad is Frightening and Captivating
Exploring innovative ways to enhance sports broadcasting experiences through captivating and emotive advertisements.
CategoryMarketing
Patriotic American Soda Ads
This Superbowl Coke Commercial Let America Show its Cultural Diversity
The advertising industry can seize the opportunity to create inclusive and diverse campaigns that resonate with a diverse target market.
CategoryMarketing
Patriotic Athletic Win Ads
Andy Murray's Wimbledon Win Sparks Patriotic Ads
Beverage companies incorporating patriotic messaging and imagery in their advertising campaigns to associate their products with national pride and celebratory occasions.
