Nationalistic pride and equality is used to create loyal product communities
Implications - The concepts of patriotism and pride are being adopted by American and European brands as a means to equate product consumption with loyal duty. Also taking the liberal notions of feminism and activism in stride, the campaigns and promotions utilize a strong sense of community to effectively speak to individualistic consumers that are connected digitally, but feel a strong disconnect from their fellow countrymen and women.
6 Featured, 52 Examples:
524,555 Total Clicks
Date Range:
Jun 13 — Feb 14
Trending:
Mild
Consumer Insight Topics:
