Nationalistic pride and equality is used to create loyal product communities
Implications - The concepts of patriotism and pride are being adopted by American and European brands as a means to equate product consumption with loyal duty. Also taking the liberal notions of feminism and activism in stride, the campaigns and promotions utilize a strong sense of community to effectively speak to individualistic consumers that are connected digitally, but feel a strong disconnect from their fellow countrymen and women.
Trend Themes
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Nationalistic Pride — Brands are adopting nationalistic pride to equate product consumption with loyal duty, creating loyal product communities.
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Patriotic Advertising — Advertisers are using patriotic moments and events to create emotional associations between the product and the monumental events.
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Equality Promotion — Ads are promoting feminism and gender equality with humor, creating a strong sense of community to effectively speak to individualistic consumers.
Industry Implications
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Advertising — The advertising industry can take inspiration from these trends to create effective campaigns that resonate with their target audiences.
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Consumer Products — Consumer brands can use nationalistic pride to create loyal product communities and promote their products through emotional associations with patriotic moments.
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Human Resources — Human resources departments can take inspiration from equality promotion campaigns to create a more diverse and inclusive workplace.
6 Featured, 52 Examples:
545,113 Total Clicks
Date Range:
Jun 13 — Feb 14
Trending:
Mild
Consumer Insight Topics:
