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Branded Liberalistic

Nationalistic pride and equality is used to create loyal product communities

Implications - The concepts of patriotism and pride are being adopted by American and European brands as a means to equate product consumption with loyal duty. Also taking the liberal notions of feminism and activism in stride, the campaigns and promotions utilize a strong sense of community to effectively speak to individualistic consumers that are connected digitally, but feel a strong disconnect from their fellow countrymen and women.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
509,034 Total Clicks
Date Range:
Jun 13 — Feb 14
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Witty Feminist Beer Ads
Witty Feminist Beer Ads
Ads for Rotthammer Beer Comically Promote Gender Equality
Fighting for gender equality, humorous ads for Rotthammer beer rationalize placing women in traditionally male-dominated roles. The print ads each show a different beautifully photographed scene... MORE
Patriotic Free-Spirited Fashion
Patriotic Free-Spirited Fashion
Rita Ora is the New Face of 'Material Girl' Fall 2013 Collection
The 22-year-old singer Rita Ora is the star of the Material Girl Fall 2013 ad campaign. Previously, Kelly Osbourne and Taylor Momsen fronted Madonna’s teen label Material Girl; Rita Ora, with... MORE
play_circle_filled Financial Equality-Promoting ATMs
Financial Equality-Promoting ATMs
This ATM Withholds Funds for Men to Demonstrate Wage Inequality
Zürcher Frauenzentrale is a women’s organization that teamed up with Publicis Zurich to create a unique way to raise awareness on wage inequality in Switzerland — the kind of campaign that is... MORE
play_circle_filled Fearsome Olympic Trailers
Fearsome Olympic Trailers
This BBC Olympics Coverage Ad is Frightening and Captivating
The BCC Olympics coverage was introduced with a stunning, moving ad featuring the athletes of the United Kingdom. Beginning with shots of a forbidding mountain side and a winter storm viciously... MORE
play_circle_filled Patriotic American Soda Ads
Patriotic American Soda Ads
This Superbowl Coke Commercial Let America Show its Cultural Diversity
This Superbowl Coke commercial, aired during the big game, has been getting a great deal of attention from the press and the public. The commercial features various people singing ‘America the... MORE
play_circle_filled Patriotic Athletic Win Ads
Patriotic Athletic Win Ads
Andy Murray's Wimbledon Win Sparks Patriotic Ads
Andy Murray’s Wimbledon win sparked patriotic waves all over the world on Sunday. From celebrations all over Twitter to ready-to-release advertisements hitting the air—talk about being... MORE

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Clara Copley Captures Sugar and Spice in This Editorial
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