Category
Tech
Protocol Delegation
Trend cluster
Category
Gamified
Health
Video games evolve to offer support for mental and physical ailments.
3.3
Trend score
Trend
What is the Gamified Health trend?
Gamified Health: As consumers continue to rely further on technology for simple, everyday tasks, developers and healthcare professionals are augmenting treatments with video games that both stimulate and heal. Speaking to a consumer base that responds most actively to dual-purpose tasks, the concept of gameified health is stimulating players into being more aware of bodily health, while at the same time satisfying a want for an interactive, in-home experience. This rise in health-conscious, cost-effective activities supports consumers with limited time and/or resources to effectively fill a gap created by the growing divide between social classes.
Trend themes
Themes within the Gamified Health trend
Three behaviours holding the trend together01
Gamification of Health
Developers and healthcare professionals are augmenting treatments with video games that both stimulate and heal
02
Health Conscious Cost Effective Activities
Rise in health-conscious, cost-effective activities supports consumers with limited time and/or resources to effectively fill a gap created by the growing divide between social classes
03
Gamification of Therapy
Gamifying therapy to make it more engaging and effective, such as the Nevermind game that helps individuals with deep-seated fears using biofeedback technology
Industry implications
What the Gamified Health trend means for industry
Where the trend changes the playbookFor
Gaming
The use of video games in health and therapy presents opportunities for gaming companies to enter into the healthcare industry
For
Healthcare
Augmenting traditional healthcare methods with technology and gamification can help make treatments more engaging and accessible to a wider range of people
For
Physical Therapy
Developing devices and technologies that gamify physical therapy can make it more engaging and encourage individuals to participate in their own care
Trend signals
Trend signals for Gamified Health
Trend score 3.3 out of 10, from popularity 60%, activity 30%, freshness 8%.
Popularity60%
Activity30%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Gamified Health trend
5 featured examples from Dec 6, 2013 to Sep 1, 2015CategoryTech
Purposely Lackluster Video Games
'Waiting In Line 3D' Encourages You to Practice Your Patience
Opportunity to explore new avenues of game design that defy conventional trends and expectations.
CategoryLifestyle
Fear-Overcoming Video Games
The Nevermind Video Game by Erin Reynolds Monitors Heart Rate
Developing innovative video games that leverage psychological motivations and incorporate real-time biometric monitoring.
CategoryTech
Youth Mental Health Apps
The BoosterBuddy App Uses Elements of Video Game Design
Opportunity for developers to create innovative mobile apps that specifically target youth mental health.
CategoryNaughty
Gender-Swapping Virtual Experiments
The Oculus Rift Answers the Age Old Question of Gender
The virtual reality industry can explore new applications like gender-swapping simulations, expanding the potential of VR experiences.
CategoryTech
Gamified Breathing Contraptions
The Jordi-Stick Encourages Children Suffering From Cystic Fibrosis
Gamified health devices could be a new category for the healthtech industry, offering an innovative and playful approach to health treatments.
