Category
Lifestyle
Assisted Choices
Trend cluster
Category
Rebranded
Green
Recognizing a need to stay relevant, brands incite eco-conscious makeovers.
4.7
Trend score
Trend
What is the Rebranded Green trend?
Rebranded Green: The high instance of eco-conscious products flooding the market is placing increased stress on household name brands to a point that many are adapting with complete rebranding initiatives to stay competitive against new players. Putting usability and simplicity front and center, brands are appealing to eco-conscious consumers with brand familiarity that promises dependable results and accountability.
Trend themes
Themes within the Rebranded Green trend
Three behaviours holding the trend together01
Eco-Friendly Packaging
Brands are adapting to eco-conscious consumers with complete rebranding initiatives and cutting-edge packaging designs.
02
Sustainable Transportation
The growing concern for the environment has led to the birth of more fuel-efficient transportation designs, paving the way for hybrid and electric vehicles.
03
Refillable Packaging
Refillable packaging designs are gaining popularity in the consumer goods space, providing an environmental option for consumers.
Industry implications
What the Rebranded Green trend means for industry
Where the trend changes the playbookFor
Consumer Goods
Consumer goods brands are being challenged to adapt to the increasing demand for eco-friendly products and sustainable initiatives.
For
Automotive
The automotive industry is undergoing a transformation with the rise of hybrid and electric vehicles.
For
Packaging
The packaging industry is being disrupted by eco-friendly packaging alternatives like biodegradable and refillable packaging.
Trend signals
Trend signals for Rebranded Green
Trend score 4.7 out of 10, from popularity 83%, activity 49%, freshness 8%.
Popularity83%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Rebranded Green trend
7 featured examples from Oct 19, 2013 to Jan 21, 2014CategoryEco
Coffee Chain Guerilla Gardening
The Starbucks Seedpod by Freddie Jordan Shows Sustainable Future
Establishing sustainable agriculture and gardening practices within the food and beverage industry.
CategoryEco
Upcycled Hotel Linen Bags
The Marriott Bed Linen Tote Turns Old Sheets into New Totes
The Marriott Bed Linen Tote creates innovative opportunities for hotels to upcycle retired materials into new items for their guests.
CategoryAutos
Eco-Friendly Four-Engine Autos
The New 2015 Honda Fit Generation is a Four-Engine Green Car
The automotive industry can capitalize on the trend towards green cars and integrate sustainable practices and technologies.
CategoryEco
Refillable Stainless Steel K-Cups
The Ekobrew Elite Cup is Environmentally Consious
Coffee retailers can sell refillable stainless steel K-Cups like Ekobrew Elite Cup as a sustainable option to single-use plastic coffee pods.
CategoryEco
Slimming LED Light Bulbs
Phillips Introduces Energy Effiecent SlimStyle Light Bulbs
The slimming LED light bulbs trend can transform the lighting industry with the adoption of energy-efficient and long-lasting bulbs.
CategoryEco
Biodegradable Champagne Sheaths
Naturally Clicquot is an Eco-Friendly Champagne Bottle Packaging
The alcoholic beverages industry can explore the use of biodegradable and sustainable packaging to align with shifting consumer preferences and reduce environmental impact.
CategoryAutos
Subtle Hypermiling Car Concepts
The Volkswagen Twin Up! Seats Four and Gets 214 MPG
The automotive industry can explore eco-friendly designs and hybrid engine technologies to meet growing demands for fuel-efficient vehicles.
