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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,235 more

Rebranded Green

Recognizing a need to stay relevant, brands incite eco-conscious makeovers

Implications - The high instance of eco-conscious products flooding the market is placing increased stress on household name brands to a point that many are adapting with complete rebranding initiatives to stay competitive against new players. Putting usability and simplicity front and center, brands are appealing to eco-conscious consumers with brand familiarity that promises dependable results and accountability.
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
483,951 Total Clicks
Date Range:
Oct 13 — Feb 14
Trending:
Average
Consumer Insight Topics:

Featured Examples

Coffee Chain Guerilla Gardening
Coffee Chain Guerilla Gardening
The Starbucks Seedpod by Freddie Jordan Shows Sustainable Future
The Starbucks Seedpod is a design concept that revolves around the coffee chain’s sustainable policy. Envisioning what that policy might entail in 2025, the Starbucks Seedpod was born. It is... MORE
Upcycled Hotel Linen Bags
Upcycled Hotel Linen Bags
The Marriott Bed Linen Tote Turns Old Sheets into New Totes
Those staying in British Marriott hotels can now take their sheets home with them (sort of) thanks to the Marriott Bed Linen Tote. This upcycled tote is made entirely out of bed sheets that the... MORE
Eco-Friendly Four-Engine Autos
Eco-Friendly Four-Engine Autos
The New 2015 Honda Fit Generation is a Four-Engine Green Car
In light of the 2015 North American International Auto Show located in Detroit, the new 2015 Honda Fit has been revealed and showcased. The redesigned car anticipates significant improvements and... MORE
Refillable Stainless Steel K-Cups
Refillable Stainless Steel K-Cups
The Ekobrew Elite Cup is Environmentally Consious
Coffee brewers such as Keurig or Tassimo machines may have brought gourmet beverages a step closer into the home, but their single-serve status rubs many people the wrong way; that can all change... MORE
Slimming LED Light Bulbs
Slimming LED Light Bulbs
Phillips Introduces Energy Effiecent SlimStyle Light Bulbs
Light bulbs just got flatter with the Phillips SlimStyle light bulbs. These flat light bulbs being introduced are said to be more energy-saving, longer lasting and have the same brightness as a... MORE
play_circle_filled Biodegradable Champagne Sheaths
Biodegradable Champagne Sheaths
Naturally Clicquot is an Eco-Friendly Champagne Bottle Packaging
French designer Cédric Ragot developed an innovative champagne bottle packaging for Veuve Clicquot that is made of potatoes and recycled paper, making it completely biodegradable. Part of the... MORE
Subtle Hypermiling Car Concepts
Subtle Hypermiling Car Concepts
The Volkswagen Twin Up! Seats Four and Gets 214 MPG
Volkswagen debuted the Volkswagen Twin Up! at the 2013 Tokyo Motor Show. The German car company has been stealing eco-friendly auto headlines for the past few years with its 261 mpg XL1. The Twin Up!... MORE

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Related Examples

Sustainable Garden Supplies
Sustainable Garden Supplies
The Ace Urban Garden Tool Packaging is Designed Without Harmful Toxins
Sleek Pragmatic Beverage Warmers
Sleek Pragmatic Beverage Warmers
The Thermo Kettle Jug Keeps Your Coffee Steaming Hot
Cross-Cultural Teapots
Cross-Cultural Teapots
Sucabaruca Coffee Set Embodies a Rich Blend of International Inspirations
Anti-Allegiance Coffee Programs
Anti-Allegiance Coffee Programs
The DC Disloyalty Card Encourages Venturing Outside of Starbucks
Instant Soup Machines
Instant Soup Machines
This Marukome Miso Soup Maker Produces Hot Bowls with the Push of a Button
Opulently Crafted Coffee Cups
Opulently Crafted Coffee Cups
Have Your Morning Fix with the DEVIEHL Coffee Cups
Temperature-Sensitive Pipettes
Temperature-Sensitive Pipettes
The Anti-Scald Straw Clogs Closed When Your Drink is Too Hot
Minimalist Apathetic Dishware
Minimalist Apathetic Dishware
Show Your Indifference with the Meh Coffee Mug
Perfectly Practical Thermoses
Perfectly Practical Thermoses
The Copo Coffee Flask Ticks All of the Busy Java Drinker's Criteria
Insta-Wreckage Auto Ads
Insta-Wreckage Auto Ads
Toyota's 'Don't Shoot and Drive' Instagram Ad Puts Filters on Wrecks
Spooky Chic Purses
Spooky Chic Purses
This Halloween Tote Bag is Perfect for the Month of October
Color-Changing LED Lamps
Color-Changing LED Lamps
Light Up Your Backyard with the Adorable Teardrop Lantern
Dual-Threat Coffee Machines
Dual-Threat Coffee Machines
The Campbell’s Soup K-Cup Lets You Get More from Your Keurig
Golden Cork Champagne Pumps
Golden Cork Champagne Pumps
Charlotte Olympia Designs a Glamorous Collection for Veuve Clicquot
Social Road Trip Apps
Social Road Trip Apps
The 'SmileDrive' App Integrates Social Media with Road Trips
Intuitive LED Light Bulbs
Intuitive LED Light Bulbs
The Phillps HUE Lightbulb Will Revolutionize How We Light our Homes
Clever Gardening Stations
Clever Gardening Stations
These Watering Stations from Company Laorus Make Gardening Easier
Nature-Powered Light Bulbs
Nature-Powered Light Bulbs
The 'AlgaeBulb' Eco Light Bulb Uses Nature to Light Up Your Room
Sand-Repellant Tote Bags
Sand-Repellant Tote Bags
The Sand-Resistant Shake Tote Keeps Your Beach Necessities Sand-Free
Guerilla Gardening-Inspired Lookbooks
Guerilla Gardening-Inspired Lookbooks
The Ontour SS13 Catalog is Full of Colorful Still Life
play_circle_filled Aggressive Hot Hatch Redesigns
Aggressive Hot Hatch Redesigns
The Volkswagen Design Vision GTI Boasts 500 Horsepower
Seven Figure Commemorative Cars
Seven Figure Commemorative Cars
The Volkswagen Scirocco Million is a German and Chinese Exclusive
Smartphone-Connected Convertibles
Smartphone-Connected Convertibles
The Volkswagen iBeetle is the First Apple-approved Automobile
Double Entendre Totes
Double Entendre Totes
The 'Play the Field' Terry by Kate Spade Will Provide a Daily Dose of Comedy
play_circle_filled Energy-Conserving Illuminators
Energy-Conserving Illuminators
Cree's New LED Light Bulbs are More Affordable Bulb Replacers
Turbocharged Hatchback Vehicles
Turbocharged Hatchback Vehicles
The 2014 Volkswagen 'Golf GTI' has Been Unveiled
Guerilla Gardening Lookbooks
Guerilla Gardening Lookbooks
The Ontour Spring/Summer 2013 Lookbook Goes Green
play_circle_filled Geometrically Efficient Light Bulbs
Geometrically Efficient Light Bulbs
Nanolight is a Breakthrough for LED Lighting Technology
Splattered Spray Paint Accessories
Splattered Spray Paint Accessories
The Krink x Coach 2013 S/S Collection Goes Punk
Fair Trade Woven Panniers
Fair Trade Woven Panniers
BasketBasket Offers Handmade French-Style Couffins
Instrument-Infused Cars
Instrument-Infused Cars
The Beetle Fender Limited Edition Model is Made for Rock Stars
Snow-Fighting Car Mods
Snow-Fighting Car Mods
The Volkswagen Snowareg Drops Its Wheels for Tank Tracks
Designer Eco-Friendly Bulbs
Designer Eco-Friendly Bulbs
The Baby Plumen 00 Light Bulb is Beautiful Enough to Forget the Shade
Stylish Bug Disguises
Stylish Bug Disguises
The Bikkel Deluca is a Volkswagen Beetle Done Up as an Exotic Roadster
Rapid Car Competitions
Rapid Car Competitions
Volkswagen Fast vs. Fast Pits the 2012 Jetta GLI Against Fastest People
play_circle_filled Reusable Green Totes
Reusable Green Totes
'The Banner Bag' by Gyda and Michele uses Materials from Advertising Campaign
Power-Efficient LEDs
Power-Efficient LEDs
'Energy Smart' Light Bulbs by GE Offers the Same as a 100-Watt Bulb
Counterfeit-Fighting Totes
Counterfeit-Fighting Totes
The eBay and CDFA 'You Can't Fake Fashion' Line Fights Fraud
Backpack Tote Bags
Backpack Tote Bags
The Neil Barrett 2012 Leather Backpack Combines Adventure with Elegance
Crowdsourced Car Designs
Crowdsourced Car Designs
Nissan 'Project 370Z' Wants Your Help Building a New Auto
Fairtrade Chic Drinks
Fairtrade Chic Drinks
Lemonaid Beverages and ChariTea Look Cool, Pay Farmers Fairly
Pop-Up Champagne Chillers
Pop-Up Champagne Chillers
Veuve Clicquot Clicqu'up is a Transportable Paper Origami Bucket
Lethal Luxury Coupes
Lethal Luxury Coupes
The Cadillac ELR Brings a Concept Car to Life
Sporty Electric Vehicles
Sporty Electric Vehicles
Henry Wang's RXFE Concept Car is a Masculine Mean Machine
Adaptable Gossamer Autos
Adaptable Gossamer Autos
The Eco EALO Concept Car is Highly Sensitive to its Surroundings
Reborn Concept Cars
Reborn Concept Cars
The BMW M5 Concept Vehicle is a Preview of the New Upcoming German Supercar
Speedy Supercar Redesigns
Speedy Supercar Redesigns
The Mansory Siracusa is a Hot Revamped Version of the Ferrari 458 Italia
Car Show Concepts
Car Show Concepts
Jason Castriota's Saab PhoeniX
Blushing Bottle Gift Sets
Blushing Bottle Gift Sets
The New Birds of Veuve Clicquot Collection Prepares a Pink Picnic
Guerilla Gardening Tools
Guerilla Gardening Tools
Blast into spring with These Wildflower Seed Bombs
Jetson-Inspired Cars
Jetson-Inspired Cars
The 1956 Ford Beatnik Bubbletop is Futuristic Yet Retro
Astronomical Lights
Astronomical Lights
The Comet Lamp by Tom Dixon is a Luminous Wonder
Green Grenade Gumballs
Green Grenade Gumballs
The Common Studios 'Seedbomb' Machine Dispenses Eco-Friendlines
Collectible Pop Art Totes
Collectible Pop Art Totes
These Barbonese Lichtentein Totes are Works of Art
Mossy Maze Installations
Mossy Maze Installations
'Moss Your City' Promotes Guerilla Gardens in London, England
Individual Champagne Fridges
Individual Champagne Fridges
The Veuve Clicquot Mini Fridge Makes for Chilled Luxury
Boozey Bedrooms
Boozey Bedrooms
The Veuve Once Upon a Dream Exhibit Creates an Intoxicating Experience
Champagne Goggles
Champagne Goggles
The Veuve Clicquot Ski Goggles Keep You Comfortably Numb
Long-Lasting Light Bulbs
Long-Lasting Light Bulbs
EverLed Light Bulbs from Panasonic Shine for 19 Years
Lambskin and Gold Champagne Bottles
Lambskin and Gold Champagne Bottles
Moet & Chandon ‘Midnight Gold'
play_circle_filled Plantvertising to Go Green
Plantvertising to Go Green
Adidas Grün Campaign
$4,000 Purse Coolers
$4,000 Purse Coolers
Veuve Clicquot Globalight
Soft LED Light Bulbs
Soft LED Light Bulbs
Eco Bulb Lasts 35 Years