Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Interactive
Play
Active children's toys satiates a demand for healthier sources of play.
2.9
Trend score
Trend
What is the Interactive Play trend?
Interactive Play: With technology constituting such an integral part of a consumer's life, becoming too complacent and comfortable can often lead to an unhealthy lifestyle. Lawn games and swing sets allow children to engage in playtime while simultaneously getting some exercise, catering to a growing demand for healthier sources of everyday enjoyment.
Trend themes
Themes within the Interactive Play trend
Three behaviours holding the trend together01
Outdoor Gaming
With an increase in everyday technology, there is a growing trend of outdoor gaming which contains a mix of physical activity and play, satisfying a demand for healthier sources of entertainment.
02
Nostalgic Games
There is a trend of bringing back vintage games and toys that serve as a source of entertainment and stress relief to those looking for something familiar.
03
Indoor Gaming for Kids
Indoor games and toys that allow children to safely play indoors is a growing trend, especially in areas with extreme weather conditions.
Industry implications
What the Interactive Play trend means for industry
Where the trend changes the playbookFor
Sports Industry
The sports industry can benefit from developing unique lawn games and toys that encourage physical activity while being fun for all ages.
For
Toy Industry
The toy industry can capitalize on the trend of bringing back vintage games and toys while adding an updated twist to classic favorites.
For
Home Entertainment Industry
The home entertainment industry can take advantage of the trend of indoor gaming for kids by creating toys and games that can be safely installed indoors, providing endless hours of fun for kids of all ages.
Trend signals
Trend signals for Interactive Play
Trend score 2.9 out of 10, from popularity 52%, activity 28%, freshness 8%.
Popularity52%
Activity28%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Interactive Play trend
5 featured examples from Mar 13, 2013 to Jan 21, 2014CategoryLife-Stages
Indoor Play Swings
The Rafa Kids S Swing Allows Kids to Safely Play Indoors
Potential for growth and innovation in the play equipment industry to cater to indoor play needs.
CategoryLife-Stages
Rustic Lawn Sport Sets
This Vintage Bowling Set is a Fun Outdoor Game for Fun-Filled Parties
The recreation and leisure industry has an opportunity to capitalize on the growing demand for unique and nostalgic outdoor activities.
CategoryLife-Stages
Super Hero-Inspired Forts
Have Fun Playing with Your Child with the Super Hero Blanket Fort Kit
The toy industry can explore the market for interactive and imaginative playtime toys, especially those that cater to the superhero trend.
CategoryLife-Stages
Sci-Fi Lawn Games
ThinkGeek's Star Wars Death Star Game is Out of This World
The growing demand for unique outdoor leisure activities creates a market for sci-fi themed lawn games.
CategoryLifestyle
Mini Putt Pool Floats
Get the Island Golf Set for a Refreshing Game of Pool Golf
Opportunity to create innovative sports equipment that can be used both on land and in water.
