Category
Life-Stages
Constructible Franchises
Trend cluster
Category
At-Home
Escape
Scenic homes cater to boomers who don't have the time for leisurely vacations.
5.1
Trend score
Trend
What is the At-Home Escape trend?
At-Home Escape: With older generations often focusing much of their time on work rather than leisure, making time for relaxation can often be challenging. Catering to baby boomers who pride themselves on hard work and achieving success, vacation-like abodes offer time-strapped individuals the chance to enjoy scenic views and exotic settings without having to actually escape their busy day-to-day lives.
Trend themes
Themes within the At-Home Escape trend
Three behaviours holding the trend together01
Luxury Staycation Homes
Increasing number of people are opting for luxurious vacation homes within their cities for the perfect staycation experience.
02
Surrounding-Inspired Architecture
Designs that incorporate and take inspiration from the surrounding landscape are becoming more popular, providing an environmentally-friendly and aesthetic approach.
03
Indoor-Outdoor Living
Increasing demand for homes that offer a seamless transition between the indoor and outdoor living spaces, creating an alluring environment for relaxation.
Industry implications
What the At-Home Escape trend means for industry
Where the trend changes the playbookFor
Real Estate
Opportunities to develop luxury vacation homes, staycation homes, and environmentally conscious architecture designs.
For
Construction & Engineering
Opportunities to innovate in building materials, designs, and techniques that incorporate the surrounding landscape, and promote indoor-outdoor living with efficient energy usage.
For
Tourism & Hospitality
Opportunities to partner with real estate developers and property owners to create memorable vacation experiences by building luxury homes, and designing outdoor spaces that promote relaxation and rejuvenation.
Trend signals
Trend signals for At-Home Escape
Trend score 5.1 out of 10, from popularity 68%, activity 78%, freshness 8%.
Popularity68%
Activity78%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the At-Home Escape trend
4 featured examples from Sep 21 to Oct 17, 2013CategoryArt & Design
Extravagant Cliff Dwellings
The Fall House Becomes One with the Landscape
Disruptive innovation opportunity: Combine eco-friendly and sustainable practices with luxurious design, catering to affluent travelers seeking both opulence and environmental res…
CategoryArt & Design
Vacation-Inspired Home Exteriors
The Hillarys by Ritz Exterior Design is Perfect for Relaxing
The outdoor living design industry can capitalize on the trend of luxurious outdoor living spaces by offering tailored designs and high-quality materials for homeowners looking to…
CategoryArt & Design
Creatively Inspiring Shoreside Homes
Robert Bailey Interiors Used Surroundings to Get Creative
Opportunity for interior designers to create unique and individualized home designs that take inspiration from the surrounding geography and their client's input.
CategoryArt & Design
Glistening Glass Vacation Homes
Autralian Architects Turner Studio Make Coming Home Paradisiacal
Real estate developers can utilize the trend of resort-style vacation homes to create an attractive investment for those looking for luxurious getaways.
