Category
Tech
Automated Upkeep
Trend cluster
Category
Inclusive
Travel
Family-oriented hotels cater to parents looking to balance life with leisure.
3.0
Trend score
Trend
What is the Inclusive Travel trend?
Inclusive Travel: With sleek and modern hotels often attracting youthful travelers, older individuals looking to accommodate their families require much more adaptability. Catering to parents who are constantly trying to balance family with their busy day-to-day lives, these kid-friendly hotels allow adults to get away while conveniently occupying children with age-appropriate features. This illustrates a growing demand for more integrated family experiences.
Trend themes
Themes within the Inclusive Travel trend
Three behaviours holding the trend together01
Family Integration Services
Hotels are catering to the growing demand for more integrated family experiences by offering slumber party service, educational trips, and apartment-style spaces for children.
02
Kid-centric Amenities
Hotels are distinguishing themselves by offering kid-friendly menus, children’s strollers, indoor tents, and game systems, recognizing that families prefer travelling as a group and want to enjoy comfort and convenience together.
03
Structured Kids' Programs
Hotels are providing structured programs that cater to children of all ages, giving parents a sense of security that their children are happy and occupied with a variety of supervised activities.
Industry implications
What the Inclusive Travel trend means for industry
Where the trend changes the playbookFor
Hospitality
Hotels can differentiate themselves by providing services and amenities that cater to the needs and preferences of families travelling with children.
For
Tourism
Travel agencies and tourism operators can offer package deals that include family-friendly hotels and activities to accommodate the growing demand for integrated family experiences.
For
Children's Entertainment
Companies specializing in children's entertainment can collaborate with hotels to provide design, technology and amenities that are child-friendly and engaging.
Workshop question
What's one specific update you could make to your product or service to better accommodate today's modern parent?
Trend signals
Trend signals for Inclusive Travel
Trend score 3.0 out of 10, from popularity 39%, activity 42%, freshness 8%.
Popularity39%
Activity42%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Inclusive Travel trend
6 featured examples from Oct 14, 2015 to Jan 18, 2017CategoryWorld
Family-Specific Hotel Suites
The Holiday Inn KidSuites Make Family Travel More Comfortable
The hospitality industry can explore the opportunity of developing more specialty hotel suites to cater to specific guest preferences and enhance the overall guest experience.
CategoryArt & Design
Family-Accommodating Hotel Rooms
The Edition Hotels Miami Beach Hotel Received a Modern Upgrade
The hospitality industry is being disrupted by the trend of designing family-friendly and apartment-style hotel rooms, creating new opportunities for growth and differentiation.
CategoryPop Culture
Anime-Branded Hotel Rooms
The Keio Plaza Hotel in Tokyo Offers Hello Kitty Rooms for Families
Hotels can differentiate themselves and attract new customers by offering themed rooms that cater to specific interests and demographics.
CategoryLife-Stages
Familial Hotel Slumber Parties
The Mark Hotel in New York Offers a Sleepover Service for Families
Luxury hotels can explore disruptive innovation opportunities by incorporating family-friendly amenities and personalized experiences for children.
CategoryWorld
Educational Family Vacations
The Hyatt Regency Tamaya Helps to Share Native American Traditions
Integrating educational programs and cultural activities in family-friendly resorts.
CategoryWorld
Structured Hotel Kids' Clubs
The Anassa Hotel Offers Activities for Children of All Ages
Hotels and resorts can introduce structured and age-specific kids' programs to attract families seeking child-friendly travel options.
