Family-oriented hotels cater to parents looking to balance life with leisure
Implications - With sleek and modern hotels often attracting youthful travelers, older individuals looking to accommodate their families require much more adaptability. Catering to parents who are constantly trying to balance family with their busy day-to-day lives, these kid-friendly hotels allow adults to get away while conveniently occupying children with age-appropriate features. This illustrates a growing demand for more integrated family experiences.
Workshop Question - What's one specific update you could make to your product or service to better accommodate today's modern parent?
Trend Themes
1. Family Integration Services - Hotels are catering to the growing demand for more integrated family experiences by offering slumber party service, educational trips, and apartment-style spaces for children.
2. Kid-centric Amenities - Hotels are distinguishing themselves by offering kid-friendly menus, children’s strollers, indoor tents, and game systems, recognizing that families prefer travelling as a group and want to enjoy comfort and convenience together.
3. Structured Kids' Programs - Hotels are providing structured programs that cater to children of all ages, giving parents a sense of security that their children are happy and occupied with a variety of supervised activities.
Industry Implications
1. Hospitality - Hotels can differentiate themselves by providing services and amenities that cater to the needs and preferences of families travelling with children.
2. Tourism - Travel agencies and tourism operators can offer package deals that include family-friendly hotels and activities to accommodate the growing demand for integrated family experiences.
3. Children's Entertainment - Companies specializing in children's entertainment can collaborate with hotels to provide design, technology and amenities that are child-friendly and engaging.
6 Featured, 45 Examples:
205,246 Total Clicks
Date Range:
Feb 14 — Jan 17
Trending:
Average
Consumer Insight Topics:
