The 3rd Tinta Awards campaign touts it as being "the toughest print show." It illustrates this sentiment by ripping into three print ads, one for Samsonite, another for Harvey Nichols and the last for Dog Adoption. Using iconic red markings to signal what needs improvements, the images show that there are no exceptions when it comes to brands or advertising agencies.
Conceived and executed by the Young and Rubicam ad agency based in the Philippines, the 3rd Tinta Awards campaign was art directed by Sandy Salurio with creative direction by Nils Andersson, Jenny Nadong, Kit Ong and Bo Deng. Calling for entries to be judged, the ad campaign sets the bar high. That will, hopefully, ensure that only the best of the best go into consideration.