Trend cluster
Category

Gamer
Embodiment

Detailed cosplay allow gamers to fully immerse themselves through role play.

Realistic Fantasy Game CostumesStunning Sci-Fi Fantasy CostumesClassy Video Game CostumesInsanely Accurate Gamer CostumesVideo Game Screenshot Cosplay

Trend

What is the Gamer Embodiment trend?

Gamer Embodiment: With all the distractions and worries that come with everyday life, consumers are constantly looking for creative ways to detach themselves from reality. Customized cosplay allow gamers to fully envelop themselves through character roles, combining pop culture references with the need to escape the hustle and bustle of day-to-day life. This reflects the growing demand for more immersive forms of distraction.

Trend themes

Themes within the Gamer Embodiment trend

Three behaviours holding the trend together
01

Customized Gaming Cosplay

Brands can focus on creating customized cosplay to enhance the gaming experience, allowing gamers to fully immerse themselves in their virtual world.

02

Sponsorships for Cosplayers

Brands can sponsor talented cosplayers to promote their products through official cosplays and other related events.

03

Online Costume Marketplaces

Online cosplay marketplaces like CosTrader offer a new avenue for crafters to sell their wares while offering fans of popular franchises a one-stop-shop to acquire costumes, wigs, and accessories.

Industry implications

What the Gamer Embodiment trend means for industry

Where the trend changes the playbook
For

Gaming Industry

The gaming industry can focus on creating and popularizing immersive games that allow players to engage in cosplay and fully immerse themselves in their virtual worlds.

For

Fashion Industry

The fashion industry can work on creating wearable tech and other accessories that enhance cosplay experiences and add convenience.

For

Event Industry

The event industry can organize gaming and cosplay events at different locations and bring together gaming communities from all over the world.

Trend signals

Trend signals for Gamer Embodiment

Trend score 5.8 out of 10, from popularity 85%, activity 82%, freshness 8%.

Popularity85%
Activity82%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Gamer Embodiment trend

6 featured examples from Jan 15 to Dec 31, 2013