Trend cluster
Category

DIY
Sentimentality

Romantically handmade gifts cater to those looking to express deeper sentiments.

Romantic Candy Box GiftsEngraved Cupid’s ArrowsHand-Painted Egg Cartons3D-Printed Rose BouquetsSentimental Chalk-Like Notes

Trend

What is the DIY Sentimentality trend?

DIY Sentimentality: While store-bought gifts offer practical ways to shower loved ones with gestures, consumers are looking toward more customized techniques as an outlet for deeper expression. DIY bouquets and handmade heart planters offer individuals the chance to showcase romantic gestures through personally crafted items, showcasing not just affection, but individuality. This speaks to a redefinition of romance that is more focused on personality.

Trend themes

Themes within the DIY Sentimentality trend

Three behaviours holding the trend together
01

DIY Sentimentality

Increasing focus on customization and handmade items as an outlet for deeper expression and showcasing individuality, leading to a redefinition of romance.

02

Personalization

Customization as a way to express sentiments and differentiate from mass-produced, store-bought gifts. As a result, hand-stamping and engraving are popular ways of adding personal touch.

03

Sustainability

A growing interest in repurposing and upcycling traditional household waste, such as egg cartons, into fun and environmentally-friendly holiday decor and gift packaging.

Industry implications

What the DIY Sentimentality trend means for industry

Where the trend changes the playbook
For

Crafts and DIY

Opportunities for innovative, handmade gifts and decorative items that showcase personality and individuality to cater to the increasing demand for personally crafted items.

For

3D printing

Capitalizing on the growing popularity of additive manufacturing to create unique, one-of-a-kind gifts and personalized decor for various occasions and holidays.

For

Retail

Using personalization and customization as a way to differentiate and compete against mass-produced store-bought gifts.

Trend signals

Trend signals for DIY Sentimentality

Trend score 3.8 out of 10, from popularity 46%, activity 60%, freshness 8%.

Popularity46%
Activity60%
Freshness8%
Audience
30%Men
70%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the DIY Sentimentality trend

6 featured examples from Jan 29, 2013 to Apr 28, 2015
Romantic Candy Box Gifts
CategoryArt & Design

Romantic Candy Box Gifts

This DIY Valentine Candy Box is a Crafty Way to Showcase Your Love

The gifting industry can capitalize on the demand for unique and personalized gift experiences by offering DIY kits and materials for creating custom candy boxes.

Engraved Cupid’s Arrows
CategoryArt & Design

Engraved Cupid’s Arrows

Send Love Message Arrows as Valentines Cards for Him

Opportunity for craftspeople and artisans to create unique Valentine's Day gifts, such as personalized metal arrows.

Hand-Painted Egg Cartons
CategoryLifestyle

Hand-Painted Egg Cartons

Julep's Easter DIY Project is Easy and Fun for the Whole Family

Craft supply manufacturers can capitalize on the trend of DIY Easter decorations by developing paint sets and accessories specifically for decorating egg cartons.

3D-Printed Rose Bouquets
CategoryArt & Design

3D-Printed Rose Bouquets

This Unique Gift is a Great Gesture for Mother's Day 2015

The integration of 3D printing in DIY projects can revolutionize the way handmade and craft goods are produced and marketed.

Sentimental Chalk-Like Notes
CategorySpecial

Sentimental Chalk-Like Notes

These Hand Drawn Valentine Postcards Send Sweet Personal Messages

The gift-giving market can explore incorporating personalized hand-drawn gifts to cater to customers looking for unique and sentimental presents.

Crafty Felt Bouquets
CategoryArt & Design

Crafty Felt Bouquets

This Bouquet of Felt Roses is a Fun Alternative to Traditional Flowers

The craft supplies industry can capitalize on the trend of customized DIY gifts by offering a wide variety of materials and tools for personalized crafting projects.