Category
Lifestyle
Assisted Choices
Trend cluster
Category
Augmented
Eco
Instead of upgrading power-hungry appliances, consumers turn to modifications.
4.5
Trend score
Trend
What is the Augmented Eco trend?
Augmented Eco: Despite a large proportion of consumers willing to go green, many lack the resources to invest in appliances and solutions that solve the issue of heavy resource consumption at the source. As such, the eco-conscious on a budget are opting for modifications that decrease the energy or resources required for eco and cost-effective benefits. This shift towards augmentation as opposed to replacement expands the perceived market of potential products by placing the power into the hand of the consumer with goods that increase the feeling of being savvy or resourceful in a society obsessed with resource depletion.
Trend themes
Themes within the Augmented Eco trend
Three behaviours holding the trend together01
Augmented Eco
Consumers are opting for modifications that decrease the energy or resources required for eco and cost-effective benefits.
02
Smart Home Technology
Products like app-controlled adapters, mobile-managed appliances and smart bulbs are becoming increasingly popular as consumers look to automate their homes and reduce energy consumption
03
Eco-Friendly Everyday Products
Refillable stainless steel K-Cups and parasitic eco flashlights are innovative and eco-friendly replacements for traditional products
Industry implications
What the Augmented Eco trend means for industry
Where the trend changes the playbookFor
Home Automation
Companies can innovate and create new products to meet the demand for smart, energy-saving home devices
For
Sustainable Living
Businesses can develop eco-friendly everyday products to appeal to environmentally-conscious consumers
For
Energy Efficiency
There is a growing opportunity to create products and solutions that help people reduce their energy consumption and carbon footprint
Trend signals
Trend signals for Augmented Eco
Trend score 4.5 out of 10, from popularity 82%, activity 47%, freshness 8%.
Popularity82%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Augmented Eco trend
6 featured examples from Nov 14, 2013 to Jan 24, 2014CategoryAutos
Parasitic Eco Flashlights
The Suckerfish Attaches to Automobiles to Harness Energy to Operate
The renewable energy industry can explore using wind power for small-scale applications such as flashlight charging.
CategoryEco
Mobile-Managed Appliances
This Netatmo Thermostat Fine-Tunes its Functionality Through Your Phone
The home automation industry can develop cutting-edge solutions, mobile-managed appliances, and integrated sensors for smart thermostats.
CategoryEco
Refillable Stainless Steel K-Cups
The Ekobrew Elite Cup is Environmentally Consious
Coffee retailers can sell refillable stainless steel K-Cups like Ekobrew Elite Cup as a sustainable option to single-use plastic coffee pods.
CategoryEco
Smart Eco Adapters
The Parce One Disconnects Your Plugged-In Devices When They're Not Needed
Smart eco adapters can revolutionize the smart home industry by providing energy-efficient solutions.
CategoryEco
App-Enabled Smart Bulbs
The Lumen Smart Bulb Changes Moods Instantaneously
The home automation industry can leverage the trend of smart lighting to offer innovative lighting control systems for households.
CategoryEco
Appliance-Controlling Adapters
The Zuli Smartplug Turns Lights on Automatically When You Enter
Disruptive innovation opportunity: Provide comprehensive home automation solutions that enhance convenience, energy efficiency, and personalization for users.
