Updated Health-Tracking Accessories

New Features Make the 'Jawbone Up 24' a Must-Have This Christm

If health and fitness is important to you, the 'Jawbone UP 24' should be on your wish list.

This upgraded version of Jawbone comes with features that make this piece of wearable technology a product that will ensure you stay on track, regardless of all the hearty Christmas meals and treats you eat. For example, a 'sleep alarm' will vibrate your wrist to wake you up, and there's a sleep tool that helps you measure how much sleep you got that night. Since this tracker is wireless, it connects with the updated smartphone application UP 3.0 so you can constantly check your progress throughout the day.

To keep you motivated, the Jawbone UP 24 comes with a new feature called 'Today I will' which allows you to set daily fitness plans. For example, if you know you're going to eat a big meal, you can set a goal to make sure you take a 30 minute walk that morning. If you have a friend who is a fitness buff, you can get them this fashionable piece of technology as a stocking stuffer for $150.

Upgraded Health-tracking Wearables
There is an opportunity to develop similar wearables with upgraded features to track health more accurately and motivate users.
Personalized Fitness Plans
Developing wearables that allow users to set personalized fitness plans and keep track of their progress can be a disruptive innovation opportunity in the health technology industry.
Connected Health Technology
There is an opportunity to create more connected health technologies that easily integrate with smartphones or other devices to provide users data analysis and insights.

Sectors Adopting This

Wearable Technology
Companies that specialize in wearable technology could innovate by developing upgraded wearables with more accurate health tracking features.
Health & Fitness Technology
There is an opportunity to disrupt the health and fitness technology industry by creating personalized fitness plans with wearables that motivates users to stay active.
Mobile App Development
Developing mobile applications that integrate with wearable technology to provide data analysis and insights can be a disruptive innovation opportunity in the mobile app development industry.
SCORE
4.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 58%
Activity 63%
Freshness 8%

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