Category
Lifestyle
Assisted Choices
Trend cluster
Category
Canned
Convenience
Pre-made meals cater to millennials looking to cut back on unnecessary habits.
3.6
Trend score
Trend
What is the Canned Convenience trend?
Canned Convenience: With modern consumers often juggling between multiple responsibilities such as work and home, cooking or preparing food is often last priority. All-in-one canned meals offer busy individuals the chance to devour delectable goodies without spending the time to make it. These canned dishes combine the need for nutrition with convenient no-cook methods, demonstrating the need for less time-consuming everyday habits.
Trend themes
Themes within the Canned Convenience trend
Three behaviours holding the trend together01
Convenience Culture
Canned products and pre-made meals that cater to busy individuals who prioritize convenience utilizing easy no-cook methods.
02
Unconventional Packaging
Unique packaging designs that use cans as a medium often as novelty items to catch consumer attention and present products in a new light.
03
Single-Origin Preservation
Preservation methods that convey freshness and quality in the food industry through packaging conveying transparency in the food product and being organic, sustainable, and ethical.
Industry implications
What the Canned Convenience trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
For manufacturers to create innovative products centered around convenience, freshness, and unique packaging designs.
For
Catering and Event Planning
For quick-serve meal and refreshment ideas utilizing easy-to-store canned food products.
For
Marketing and Advertising
For creative departments to build brand awareness through unconventional designs such as unique can packaging, and currently trending food themes.
Trend signals
Trend signals for Canned Convenience
Trend score 3.6 out of 10, from popularity 59%, activity 42%, freshness 8%.
Popularity59%
Activity42%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Canned Convenience trend
6 featured examples from Aug 1, 2014 to Apr 13, 2016CategoryLifestyle
Quick-Serve Canned Foods
The 'Daddy Cooks at Home' Range Emphasizes the Ease of Cooking
The 'Daddy Cooks at Home' range presents an opportunity for the canned food industry to cater to time-constrained consumers who seek convenient meal solutions.
CategoryLifestyle
Canned Ice Cream Sundaes
Dominque Ansel Teams Up with Lisa Perry for an Unusual Frozen Treat
The food and beverage industry could benefit from novel approaches to packaging, presentation, and collaborative product development.
CategoryLifestyle
Conveniently Canned Cocktails
The Ballast Point Brewery Packaged Four Common Cocktails into Cans
The alcoholic beverage industry can capitalize on the trend of liquor-infused canned cocktails.
CategoryMarketing
Canned Produce Packaging
This Canned Mushrooms Packaging Keeps the Product Fresh
Disruptive innovation opportunity: Develop new packaging materials and designs specifically tailored for canned produce to enhance freshness and sustainability.
CategoryLifestyle
Canned Pasta Cupcakes
These Red Velvet Cupcakes Celebrate SpeghettiOs’ 50th Anniversary
The food and beverage industry can experiment with new and unorthodox ingredients to create unique products and recipes.
CategoryLifestyle
Canned Yeti Meats
The Pure Himalayan Yeti Meat Tins are a Fun Novelty Item
Disruptive innovation opportunity: Exploring unconventional and unconventional food products that cater to niche markets and create excitement among consumers.
