When it comes to marketing one's brand, the idea of recreating the labeling means everything to how well a product will do in the market place; when Son Brusque approached Grafica Design to redo their food jar packaging, the minimalist ideology expanded into a whole new market.
The mason jar affect on fashion, branding and design has changed the way companies are targeting their market. The mason jar has quickly become one of the most popular 'hipster' ideas on the market, making the Son Brusque leap into this direct a natural one. From the bold minimalist white writing on a clear mason jar, the message the brand is making is a bold one. Moving into the next wave of culture is a priority for brands look to market to 'niche' brands.