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Augmented Display

Entertaining patrons even before shopping, brands turn to interactive windows

Implications - As the global economy continues to waver and retailers become ever more pressured to draw in prospective shoppers, window displays are evolving to grab attention with augmented reality and over-the-top premises before even plugging a product. Speaking to consumers that crave a manageable form of escapism and novelty, the displays correlate a sense of youthful optimism about financial woes and personal problems to provide shoppers with a full-on entertainment experience.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 56 Examples:
520,966 Total Clicks
Date Range:
Feb 13 — Jul 15
Trending:
Warm

Featured Examples

Interactive Fairy Tale Windows
Interactive Fairy Tale Windows
Galeries Lafayette's Holiday Window Display Retells a Classic Story
To celebrate the upcoming release of La Belle & La Bête (Beauty and the Beast) as well as the Christmas season, Galeries Lafayette set up a fantastically festive window display. The windows... MORE
Yeti Storybook Window Displays
Yeti Storybook Window Displays
The Saks Fifth Avenue Holiday Window is an Interactive Experience
This year, the Saks Fifth Avenue holiday window stars an arctic, but unusual character for Christmas — a yeti. The festive decorations were unveiled on November 25 with a dramatic light show and a... MORE
Gaming Retail Windows
Gaming Retail Windows
The Play Array Project Turns a Retail Storefronts into a Pop-Up Game
New York University’s Center for Urban Science and Progress and experiential design agency Urban Matter Inc. joined forces to create a playful pop-up game experience that takes over street-facing... MORE
VR-Powered Hybrid Retail
VR-Powered Hybrid Retail
The Ted Baker Shoreditch Store Has a Barbershop and VR Technology
The new Ted Baker Shoreditch store is an immersive retail outpost that fuses several movements in the fashion shopping world. With help from technology specialists Avenue Imperial, the Shoreditch... MORE
play_circle_filled Festive Augmented Reality Windows
Festive Augmented Reality Windows
This Year's Holiday Window from La Rinascente is Interactive
It’s become tradition for Italian department store La Rinascente to come up with an artistic window display to celebrate the holiday season. This year is no different and La Rinascente invited... MORE
play_circle_filled Movement-Mimicking Mannequins
Movement-Mimicking Mannequins
The United Arrows Marionettebots Attract Customers Through Motion
The United Arrows Marionettebots combines a traditional mannequin with the movement capabilities of a robot. Used as a unique window display, these hi-tech mannequins may seem gimmicky at first, but... MORE
Virtual Shopping Displays
Virtual Shopping Displays
eBay's Christmas Displays Let Customers Buy From Real-Life Windows
These interactive Christmas displays allowed customers to purchase products using their mobile devices. Inspired by the unique way in which Australians celebrate the holidays in the southern... MORE
play_circle_filled Multilingual Beauty Windows
Multilingual Beauty Windows
Ainz & Tuple's Beauty Retail Window Prints Coupons in Many Languages
People passing the Japanese Ainz & Tuple beauty retail shop are able to shop the latest makeup looks, interact with their favorites and access discount codes. This is all done through the... MORE

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