Augmented Display

Entertaining patrons even before shopping, brands turn to interactive windows

Implications - As the global economy continues to waver and retailers become ever more pressured to draw in prospective shoppers, window displays are evolving to grab attention with augmented reality and over-the-top premises before even plugging a product. Speaking to consumers that crave a manageable form of escapism and novelty, the displays correlate a sense of youthful optimism about financial woes and personal problems to provide shoppers with a full-on entertainment experience.
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
353,685 Total Clicks
Feb 13 - Jul 15
Warm
Featured Examples
Interactive Fairy Tale Windows - Galeries Lafayette's Holiday Window Display Retells a Classic Story
SCORE 6.7
Warm 51,432 Clicks Pub: Dec 28, 13
Interactive Fairy Tale Windows
Galeries Lafayette's Holiday Window Display Retells a Classic Story
To celebrate the upcoming release of La Belle & La Bête (Beauty and the Beast) as well as the Christmas season, Galeries Lafayette set up a fantastically festive window display. The windows... [More]
Yeti Storybook Window Displays - The Saks Fifth Avenue Holiday Window is an Interactive Experience
SCORE 6.4
Warm 13,818 Clicks Pub: Dec 16, 13
Yeti Storybook Window Displays
The Saks Fifth Avenue Holiday Window is an Interactive Experience
This year, the Saks Fifth Avenue holiday window stars an arctic, but unusual character for Christmas — a yeti. The festive decorations were unveiled on November 25 with a dramatic light show and a... [More]
Gaming Retail Windows - The Play Array Project Turns a Retail Storefronts into a Pop-Up Game
SCORE 5.6
Warm 5,995 Clicks Pub: May 20, 15
Gaming Retail Windows
The Play Array Project Turns a Retail Storefronts into a Pop-Up Game
New York University’s Center for Urban Science and Progress and experiential design agency Urban Matter Inc. joined forces to create a playful pop-up game experience that takes over street-facing... [More]
VR-Powered Hybrid Retail - The Ted Baker Shoreditch Store Has a Barbershop and VR Technology
SCORE 4.9
Average 7,004 Clicks Pub: Jul 10, 15
VR-Powered Hybrid Retail
The Ted Baker Shoreditch Store Has a Barbershop and VR Technology
The new Ted Baker Shoreditch store is an immersive retail outpost that fuses several movements in the fashion shopping world. With help from technology specialists Avenue Imperial, the Shoreditch... [More]
Festive Augmented Reality Windows - This Year's Holiday Window from La Rinascente is Interactive
SCORE 5
Average 2,957 Clicks Pub: Dec 24, 13
Festive Augmented Reality Windows
This Year's Holiday Window from La Rinascente is Interactive
It’s become tradition for Italian department store La Rinascente to come up with an artistic window display to celebrate the holiday season. This year is no different and La Rinascente invited... [More]
Movement-Mimicking Mannequins - The United Arrows Marionettebots Attract Customers Through Motion
SCORE 4
Average 1,622 Clicks Pub: Feb 15, 13
Movement-Mimicking Mannequins
The United Arrows Marionettebots Attract Customers Through Motion
The United Arrows Marionettebots combines a traditional mannequin with the movement capabilities of a robot. Used as a unique window display, these hi-tech mannequins may seem gimmicky at first, but... [More]
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