Category
Tech
Automated Upkeep
Trend cluster
Category
Augmented
Display
Entertaining patrons even before shopping, brands turn to interactive windows.
5.3
Trend score
Trend
What is the Augmented Display trend?
Augmented Display: As the global economy continues to waver and retailers become ever more pressured to draw in prospective shoppers, window displays are evolving to grab attention with augmented reality and over-the-top premises before even plugging a product. Speaking to consumers that crave a manageable form of escapism and novelty, the displays correlate a sense of youthful optimism about financial woes and personal problems to provide shoppers with a full-on entertainment experience.
Trend themes
Themes within the Augmented Display trend
Three behaviours holding the trend together01
Interactive Retail Windows
Brands are evolving retail displays to incorporate augmented reality and interactive elements to provide shoppers with a full-on entertainment experience.
02
VR-Powered Hybrid Retail
Fashion brands are creating immersive retail experiences that fuse virtual elements with physical storefronts and pop-up services, to provide a dynamic shopping experience.
03
Facial Recognition Shop Windows
Retail brands are incorporating facial recognition technology into shop windows to interact with customers, offer tailored discounts, and connect with a multilingual audience.
Industry implications
What the Augmented Display trend means for industry
Where the trend changes the playbookFor
Retail
Retailers are transforming the shopping experience by using technology and interactive elements to create engaging displays that attract and entertain customers.
For
Fashion
Fashion brands are exploring innovative ways to merge technology and physical experiences to create immersive shopping experiences.
For
Beauty
Beauty retailers are incorporating facial recognition technology into shop windows to offer personalized discounts and interact with a multilingual audience.
Trend signals
Trend signals for Augmented Display
Trend score 5.3 out of 10, from popularity 87%, activity 63%, freshness 8%.
Popularity87%
Activity63%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Augmented Display trend
8 featured examples from Feb 15, 2013 to Sep 3, 2015CategoryBusiness
Interactive Fairy Tale Windows
Galeries Lafayette's Holiday Window Display Retells a Classic Story
Integrating interactive window displays and digital interactivity in retail stores to enhance the customer experience.
CategoryMarketing
Yeti Storybook Window Displays
The Saks Fifth Avenue Holiday Window is an Interactive Experience
Retailers can leverage interactive holiday window displays to attract customers and drive foot traffic to physical stores.
CategoryMarketing
Gaming Retail Windows
The Play Array Project Turns a Retail Storefronts into a Pop-Up Game
Retail stores could use interactive displays to enhance the customer experience.
CategoryTech
VR-Powered Hybrid Retail
The Ted Baker Shoreditch Store Has a Barbershop and VR Technology
Opportunity for retail brands to adopt virtual and hybrid experiences to attract and engage customers.
CategoryBusiness
Festive Augmented Reality Windows
This Year's Holiday Window from La Rinascente is Interactive
The retail industry can adopt augmented reality technology to create unique shopping experiences and attract more customers.
CategoryTech
Movement-Mimicking Mannequins
The United Arrows Marionettebots Attract Customers Through Motion
The retail industry can explore the integration of movement-mimicking mannequins to enhance visual merchandising and customer interaction.
CategoryBusiness
Virtual Shopping Displays
eBay's Christmas Displays Let Customers Buy From Real-Life Windows
E-commerce businesses can use shoppable windows and interactive displays to seamlessly merge the online and offline shopping experience.
CategoryMarketing
Multilingual Beauty Windows
Ainz & Tuple's Beauty Retail Window Prints Coupons in Many Languages
This technology can help beauty and cosmetic brands reach out to a wider audience, including different language speakers.
