Foamboy Monsters is an installation now found throughout many of the various Comme des Garcons stores. The designs were done by Niek Pulles, who used costumes that were originally supposed to be used for dancers.
Each mannequin is quite surreal, and avoids any type of traditional look. The designs actually appear more similar to something found out of a horror film than those that normally show up in a retail store. However, this is what makes the installation unique, and what will hopefully draw in potential customers walking by. Most of the "monsters" are done in a darker foam coloring, which adds to the ominous look of each mannequin.
Comme des Garcons is clearly not afraid to do something different when it comes to retail design.
Photo Credits: designboom, comme-des-garcons
What Makes This Trend Stand Out
- Storefront Installations
- The use of unique and surreal installations in storefronts like Foamboy Monsters presents an opportunity for disruptive innovation in retail design.
- Dancer-influenced Designs
- The incorporation of costumes originally made for dancers in retail design, as seen in the Comme des Garcons store, offers a chance for disruptive innovation in fashion and apparel.
- Unconventional Mannequins
- The creation of mannequins that deviate from traditional looks and instead take on a horror film-inspired appearance, such as the Foamboy Monsters, introduces disruptive innovation opportunities in visual merchandising.
Sectors Adopting This
- Retail Design
- The unique storefront installations like Foamboy Monsters present opportunities for disruptive innovation in the retail design industry.
- Fashion and Apparel
- The influence of dancer costumes in fashion and apparel design, as showcased in the Comme des Garcons store, provides a potential for disruptive innovation in the industry.
- Visual Merchandising
- The creation of unconventional mannequins, such as the Foamboy Monsters, offers opportunities for disruptive innovation in the field of visual merchandising.
