Projected Snowflake Shows

The Saks Fifth Avenue Light Show Gets Shoppers in a Festive Mood

When it comes to pairing technology with advertising, Saks Fifth Avenue is pulling out all the stops with their projected display.

Seen in the featured video, Saks Fifth Avenue will be showing the 3D show at its flagship store in New York through January 6. The huge fashion house has used special effects shows to further the allure of their already established brand. The snowflake show also adds to the festivities this time of year.

Projected Display Advertising
Using advanced technology to enhance display advertising to attract and engage customers.
3D Visual Effects
Utilizing 3D visual effects as a way to create immersive experiences and add a new dimension to marketing campaigns.
Seasonal Branding
Leveraging the holiday season as an opportunity to create unique and memorable brand experiences that resonate with customers.

Sectors Adopting This

Retail
Implementing innovative technologies and immersive experiences to create new ways of engaging with customers in brick-and-mortar stores.
Advertising
Developing creative and visually striking campaigns that utilize advanced technology to better connect with an increasingly digital audience.
Event Management
Creating memorable experiences that incorporate cutting-edge technology to enhance the visual appeal and engagement of events.
SCORE
3.9 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 35%
Activity 74%
Freshness 8%

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