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Shoe-Obsessed Retail Displays

The Selfridges Christian Louboutin Store Window is Whimsical

— March 21, 2012 — Art & Design
The Selfridges Christian Louboutin window display is a whimsical tribute to the work of the famed footwear designer. Featuring a series of five varying themes, these dynamically designed windows feature bold imagery and creative graphics.

From two-dimensional shapes to hanging art pieces, these boldly designed displays spin, rotate and put emphasis on opposing levels of scale. Moving in a circular motion, these mechanical elements are as intricately detailed as the iconic designer’s shoe masterpieces.

Celebrating the 20th anniversary of the designer, the Selfridges Christian Louboutin window display pays tribute to the quality and impeccable craftsmanship associated with the luxury brand. Featuring a circus-inspired design that is both fun and imaginative, the windows’ carnival-chic aesthetic exudes imagination, creativity and fantasy, staying true to the feeling one gets when wearing a Louboutin creation.
Trend Themes
1. Whimsical Retail Displays - There is an opportunity to create more immersive and dynamic retail displays that tell a story and capture the attention of consumers.
2. Mechanical Elements in Retail - The use of mechanical elements in retail displays can create a unique and interactive experience for consumers.
3. Celebrating Brand Anniversaries - Brands can use significant milestones to create engaging and memorable marketing campaigns that celebrate their history and values.
Industry Implications
1. Fashion Retail - Innovative retail displays, such as those seen at the Selfridges Christian Louboutin store, can create a unique and memorable shopping experience for consumers in the fashion industry.
2. Luxury Goods - Luxury brands can incorporate whimsical and playful elements into their store displays to showcase the quality and craftsmanship associated with their products.
3. Visual Merchandising - Visual merchandisers can use mechanical elements and bold imagery to create captivating displays that draw in consumers and promote their brand message.
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