Most of the Louis Vuitton displays showcased in stores house a sense of wonder to them that’s not common in most fashion window displays.
The New York 5th Avenue Maison storefront for Louis Vuitton features several golden dinosaurs as part of its window display. The mannequins are attired with the fashion label’s pre-fall 2013 collection, but street gawkers will undoubtedly notice the golden dinosaurs first before they notice the advertised fashion collection.
The inspiration for the Louis Vuitton displays came from the Natural History Museum from Paris’s Les Jardins Des Plantes. The window display features a tyrannosaurus rex, a stegosaurus, a triceratops, a velociraptor, a spinosaurus and a dimetrodon, all of which are dosed in glistening gold.
Key Themes Behind This Trend
- Gold Dinosaurs
- Opportunity for luxury brands to incorporate gold dinosaur elements into their displays to create a sense of wonder and capture attention.
- Prehistoric Fashion
- Potential for fashion brands to adopt prehistoric themes in their collections and window displays for a unique and eye-catching aesthetic.
- Museum-inspired Displays
- Chance for retailers to take inspiration from museums and create captivating window displays that engage and intrigue customers.
Where This Applies
- Luxury Fashion
- Luxury fashion brands can explore incorporating gold dinosaur elements into their displays, enhancing the sense of wonder and attracting customers.
- Fashion Retail
- Fashion retailers can adopt prehistoric themes in their collections and window displays to create a standout and visually captivating shopping experience.
- Visual Merchandising
- Opportunity for visual merchandisers to draw inspiration from museums and create unique window displays that showcase products in a memorable way.
