The Lovely Honey packaging designed by London-based graphic designer Jamie Nash is simple and wonderfully basic.
The packaging concept came from Lovely Honey’s ability to be completely natural while still boasting health benefits that most seek from man-made medicine. The cute image of the bee with heart wings draws a childlike aesthetic, and is totally adorable.
The Lovely Honey packaging includes a unique carrier box that is even more simple than the jar itself. With the heart-shaped wings as the focal point, the box is easily associated with the honey pot. The white, yellow and black color palette accented with the pink of the heart makes this package elegantly simple.
When up against other brands of honey, the Lovely Honey packaging is sure to attract a consumer’s eye.