Category
Lifestyle
Assisted Choices
Trend cluster
Category
Compact
Wellness
Portable massage devices reflect the need for accessible sources of rejuvination.
4.2
Trend score
Trend
What is the Compact Wellness trend?
Compact Wellness: With work and everyday responsibilities often making rest and relaxation extremely difficult, consumers are looking to more conveniently access ways to unwind. Portable massage devices provide ways for individuals to rejuvenate their bodies anywhere or anytime they feel the need, combining compact sources of relaxation with the demand for devices that can easily adapt to a consumer's busy day-to-day lifestyle.
Trend themes
Themes within the Compact Wellness trend
Three behaviours holding the trend together01
Portable Wellness Devices
Consumers are increasingly seeking out compact and convenient ways to access relaxation and rejuvenation through the use of portable massage and lotion applicator devices.
02
Neurostimulation Headsets
Devices like 'Foc.us' are utilizing transcranial direct-current stimulation (tDCS) to allow users to increase cognitive abilities and boost focus through neurostimulation.
03
Wearable Wellness Technology
Innovations like the Acuwake Sock and neck and shoulder massager provide a new way for consumers to incorporate wellness into their daily routines through wearable technology.
Industry implications
What the Compact Wellness trend means for industry
Where the trend changes the playbookFor
Health and Wellness
The health and wellness industry can incorporate these trends in order to offer consumers accessible and innovative products that cater to their mental and physical well-being.
For
Electronics and Wearable Tech
Electronic and wearable technology companies can use these trends to design more user-friendly and portable devices for consumers looking to incorporate wellness into their daily lives.
For
Beauty and Personal Care
Beauty and personal care companies can use wellness trends like roll-on lotion applicators as a way to offer consumers innovative skincare products with added relaxation and rejuvenation benefits.
Trend signals
Trend signals for Compact Wellness
Trend score 4.2 out of 10, from popularity 66%, activity 52%, freshness 8%.
Popularity66%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Compact Wellness trend
6 featured examples from Apr 17 to Oct 12, 2013CategoryFashion
Foot-Friendly Alarm Clocks
The Acuwake Sock Gently Rouses You From Sleep with Gentle Reflexology
Inventing wearable devices that embrace the ancient principles of reflexology to provide consumers with a healthier lifestyle
CategoryLifestyle
Wearable Neck Support Relaxers
Target Specific Areas of Stress with the Neck and Shoulder Massager
The health and wellness industry can benefit from the development of customizable neck and shoulder massagers for targeted stress relief and relaxation.
CategoryLifestyle
Focus-Enhancing Headsets
The 'Foc.us' Headset Electrifies Your Brain to Increase Focus
Disruptive innovation opportunity: Integrating neurostimulation technology in gaming accessories to enhance players' cognitive abilities and improve gaming performance.
CategoryArt & Design
Portable Feet Relaxers
Unwind on the Living Room Couch with this Foot Massager
The wellness industry could benefit from developing more portable and customizable relaxation tools for individuals on-the-go.
CategoryArt & Design
Roll-On Lotion Applicators
This Product Makes Lotion Application Easier and More Effective
The use of roll-on lotion applicators presents an opportunity for skincare companies to innovate in the way lotions are applied and improve overall user experience.
CategoryLifestyle
Forever-Alone Back Rubbers
The Ergonomical Back Massager is for the Perpetually Single Person
The wellness industry can capitalize on the demand for personal massagers like the Ergonomical Back Massager to offer more self-care products and services.
