Category
Lifestyle
Serial Snacking
Trend cluster
Category
Convenient
Consumption
Skewered food options offer a no-mess solution to eating on-the-go.
1.6
Trend score
Trend
What is the Convenient Consumption trend?
Convenient Consumption: With eating on-the-go often presenting certain challenges such as messy cleanups and lack of utensils, time-crunched consumers are looking for ways to make meals a lot more simpler to both make and consume. Food pops and skewered dishes offer individuals the chance to eat what they like without the need for kitchenware, combining the allure of indulgent homemade treats with a quick method of dining.
Trend themes
Themes within the Convenient Consumption trend
Three behaviours holding the trend together01
Skewered Food
Consumers are looking for simple and on-the-go meal options, skewered dishes offer individuals the chance to eat what they like without the need for kitchenware.
02
DIY Desserts
Quick and easy recipes for DIY desserts that can be created at home or for party guests.
03
Grilled Recipes
Grilling recipes that go beyond traditional meat, such as grilled fruit, desserts, and breakfast food options.
Industry implications
What the Convenient Consumption trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
The food and beverage industry can benefit from trends in skewered food, DIY desserts, and grilled recipes by creating simple and on-the-go meal options for consumers.
For
Hospitality Industry
The hospitality industry can incorporate these trends into their menus and create new and exciting offerings for guests.
For
Outdoor Recreation Industry
Manufacturers of grilling equipment and outdoor recreational products can take advantage of the shift towards simple, on-the-go meal options by developing products that are portable, easy to use and durable.
Trend signals
Trend signals for Convenient Consumption
Trend score 1.6 out of 10, from popularity 18%, activity 22%, freshness 8%.
Popularity18%
Activity22%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Convenient Consumption trend
5 featured examples from May 19, 2014 to Jun 23, 2015CategoryLifestyle
Grilled Cake Recipes
This Cake Kebob Recipe is the Perfect Dessert for a Backyard Barbecue
The trend of grilling desserts presents opportunities for companies to create new and unique products for the outdoor cooking market.
CategoryLifestyle
French Toast Kabobs
Donna C. Echols Puts a Summery Twist on a Classic Breakfast Option
The food and beverage industry can explore new grilling techniques for classic breakfast dishes.
CategoryLifestyle
Chocolate-Covered Grape Skewers
This DIY Chocolate Dessert is Delicious and Easy to Make
The food and beverage industry can tap into the DIY dessert trend by creating pre-packaged dessert kits or offering customizable options for customers to create their own chocolat…
CategoryLifestyle
Fruity Shrimp Skewers
These Grilled Watermelon and Shrimp Kebabs are a Refreshing Summer Meal
Creating innovative and refreshing recipes using grilled fruit can make a splash in the food industry.
CategoryLifestyle
Sharable Brie Skewers
This Baked Brie Appetizer Will Impress Party Guests
Disruptive Innovation Opportunity: Develop new platforms or tools to enhance the food blogging experience and help food bloggers share their recipes.
