Charities make efforts mutually beneficial to draw in prospective activists
Implications - A large portion of consumers will opt for a more ethically responsible product if it's comparable in price, but charities are hoping to push this notion a step further by incentivizing activism to help boost awareness and participation. The products and campaigns speak to a consumer preference for mutually beneficial endeavours, while at the same time pushing unlikely patrons in a more responsible direction.
Trend Themes
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Incentivized Activism — Charities are incentivizing activism to help boost awareness and participation.
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Donating Through Technology — Apps like Mogl and Weightless Project are enabling people to donate to charitable causes by simply participating in daily activities.
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One-for-one Business Model — Companies like Smiles for the People are using the one-for-one model to provide goods to those who cannot afford them.
Industry Implications
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Charities and Non-profits — Organizations can explore incentivizing activism and implementing new technology to increase donations and participation.
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Consumer Goods — One-for-one business models can provide a sustainable, philanthropic choice for consumers in various industries.
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Travel and Hospitality — Travel companies can offer service trips that provide a unique and meaningful experience for families while also giving back to local communities.
6 Featured, 53 Examples:
252,714 Total Clicks
Date Range:
Sep 13 — Feb 14
Trending:
Warm
Consumer Insight Topics:
