Incentivized Activism

Charities make efforts mutually beneficial to draw in prospective activists

Implications - A large portion of consumers will opt for a more ethically responsible product if it's comparable in price, but charities are hoping to push this notion a step further by incentivizing activism to help boost awareness and participation. The products and campaigns speak to a consumer preference for mutually beneficial endeavours, while at the same time pushing unlikely patrons in a more responsible direction.
SCORE 5.5
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191,788 Total Clicks
Sep 13 - Feb 14
Warm
CharitySocial GoodActivism
Featured Examples
Infectious Wrapping Paper - Wrapping Paper by WCRS Helps the Homeless
SCORE 6.5
Warm 3,719 Clicks Pub: Dec 10, 13
Infectious Wrapping Paper
Wrapping Paper by WCRS Helps the Homeless
This time of year is a great opportunity to think about those who are little less fortunate than yourself, that’s why we were chuffed as nuts to see the first ever ‘infectious’... [More]
One-for-One Toothbrush Brands - Smiles for the People Delivers Oral Health Supplies to Those in Need
SCORE 5.7
Warm 4,563 Clicks Pub: Feb 5, 14
One-for-One Toothbrush Brands
Smiles for the People Delivers Oral Health Supplies to Those in Need
It’s something that’s easily taken for granted, but toothbrushes are a modern advancement that have significantly increased the quality of health for the human species, which is... [More]
Food-Donating Apps - This Food App Donates Money to Food Banks Every Time You Eat at a Restarant
SCORE 5.7
Warm 4,991 Clicks Pub: Jan 20, 14
Food-Donating Apps
This Food App Donates Money to Food Banks Every Time You Eat at a Restarant
The global food crisis is a very real and frightening thing to deal with but this food app is doing something to make a difference. By simply eating at a restaurant, you could help fight hunger.... [More]
Charitable Weight Loss Projects - The Weightless Project Motivates You to Get in Shape and Give Back
SCORE 5.6
Warm 1,430 Clicks Pub: Feb 5, 14
Charitable Weight Loss Projects
The Weightless Project Motivates You to Get in Shape and Give Back
The ‘Weightless Project’ is giving you the opportunity to get in the best shape of your life while helping others. I can’t think of a better incentive to start hitting the gym!... [More]
Water Purification Canteens - The Lifestraw Go Makes Potable Water Portable and Ready to Drink
SCORE 5.1
Warm 1,172 Clicks Pub: Jan 27, 14
Water Purification Canteens
The Lifestraw Go Makes Potable Water Portable and Ready to Drink
Access to fresh water is increasingly scarce the world over, which is why the newly released Lifestraw Go is a step in an innovative direction with an answer to a serious issue. Taking the original... [More]
Family-Based Service Trips - A Me to We Family Volunteer Trip is Life Changing for Everyone
SCORE 4.2
Average 1,487 Clicks Pub: Sep 30, 13
Family-Based Service Trips
A Me to We Family Volunteer Trip is Life Changing for Everyone
While international service trips are not a new concept, social enterprise Me to We is offering family volunteer trips where the entire family can go to developing countries like Kenya and India to... [More]
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