Category
Lifestyle
Assisted Choices
Trend cluster
Category
Incentivized
Activism
Charities make efforts mutually beneficial to draw in prospective activists.
5.2
Trend score
Trend
What is the Incentivized Activism trend?
Incentivized Activism: A large portion of consumers will opt for a more ethically responsible product if it's comparable in price, but charities are hoping to push this notion a step further by incentivizing activism to help boost awareness and participation. The products and campaigns speak to a consumer preference for mutually beneficial endeavours, while at the same time pushing unlikely patrons in a more responsible direction.
Trend themes
Themes within the Incentivized Activism trend
Three behaviours holding the trend together01
Incentivized Activism
Charities are incentivizing activism to help boost awareness and participation.
02
Donating Through Technology
Apps like Mogl and Weightless Project are enabling people to donate to charitable causes by simply participating in daily activities.
03
One-for-One Business Model
Companies like Smiles for the People are using the one-for-one model to provide goods to those who cannot afford them.
Industry implications
What the Incentivized Activism trend means for industry
Where the trend changes the playbookFor
Charities and Non-Profits
Organizations can explore incentivizing activism and implementing new technology to increase donations and participation.
For
Consumer Goods
One-for-one business models can provide a sustainable, philanthropic choice for consumers in various industries.
For
Travel and Hospitality
Travel companies can offer service trips that provide a unique and meaningful experience for families while also giving back to local communities.
Trend signals
Trend signals for Incentivized Activism
Trend score 5.2 out of 10, from popularity 93%, activity 56%, freshness 8%.
Popularity93%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Incentivized Activism trend
6 featured examples from Sep 30, 2013 to Feb 6, 2014CategorySocial Good
Infectious Wrapping Paper
Wrapping Paper by WCRS Helps the Homeless
Collaborating with businesses to create and market unique products that raise funds for charitable causes is a disruptive innovation opportunity for non-profit organizations.
CategorySocial Good
One-for-One Toothbrush Brands
Smiles for the People Delivers Oral Health Supplies to Those in Need
Disruptive innovation opportunity: Introduce new technologies or solutions to improve oral healthcare accessibility, affordability, or environmental impact.
CategorySocial Good
Food-Donating Apps
This Food App Donates Money to Food Banks Every Time You Eat at a Restarant
The food and beverage industry can explore partnerships with food-app developers to create similar initiatives that help fight hunger.
CategoryLifestyle
Charitable Weight Loss Projects
The Weightless Project Motivates You to Get in Shape and Give Back
Disruptive innovation opportunity for wearable technology companies to incorporate charitable giving incentives into their fitness trackers.
CategoryEco
Water Purification Canteens
The Lifestraw Go Makes Potable Water Portable and Ready to Drink
The Lifestraw Go offers disruptive innovation opportunities for companies in the outdoor adventure industry, providing a convenient and eco-friendly water purification solution.
CategoryWorld
Family-Based Service Trips
A Me to We Family Volunteer Trip is Life Changing for Everyone
The travel and tourism industry can capitalize on the trend of family volunteer trips by offering specialized packages and services tailored to families seeking impactful travel e…
