Trend cluster
Category

Artificial
Scenery

As more consumers move to cities, simulated nature soothes the disconnect.

Outdoors-Simulating TreadmillsSoothing Sleep DevicesOrganic Digital DecorVirtual Reality ShowersPoetically Stormy Lampshades

Trend

What is the Artificial Scenery trend?

Artificial Scenery: As the push towards urban metropolises grows stronger, solutions that satisfy the disconnection from the natural world reinforce digital lifestyles and make the transition more bearable for consumers. The acceptance of digital renderings of nature sees a further evolution away from the very scenes they mimic for consumers with busy schedules that lack the time to actually experience them and satiates a demand for instantaneous stimulation.

Trend themes

Themes within the Artificial Scenery trend

Three behaviours holding the trend together
01

Digital Nature

The acceptance of digital renderings of nature reinforces digital lifestyles and satisfies a demand for instantaneous stimulation.

02

Virtual Escapism

Consumers seek escape from urban environments through immersive experiences that transport them to different settings.

03

Organic Digital Art

Cutting-edge technology is being used to bring organic designs to life and create intricate and complex installations.

Industry implications

What the Artificial Scenery trend means for industry

Where the trend changes the playbook
For

Augmented/Virtual Reality

Opportunities for immersive experiences that allow users to escape their surroundings and experience different environments.

For

Smart Home Technology

Innovative solutions that integrate technology and design to enhance our daily lives and create an optimal environment for relaxation or entertainment.

For

Environmental Design

Designers are using technology to create installations and designs that mimic nature and serve as engaging art pieces or functional furniture.

Trend signals

Trend signals for Artificial Scenery

Trend score 3.0 out of 10, from popularity 40%, activity 43%, freshness 8%.

Popularity40%
Activity43%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America

Evidence

Examples of the Artificial Scenery trend

6 featured examples from Apr 30, 2013 to Jan 6, 2014