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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,969 more

Hyper-Niche Networking

As generic social media becomes passe, consumers turn to cult communities

Implications - The ubiquitous nature of social media in society has lead to the evolution of online networking to be as diverse and varied as the offline world with hyper-niche networks popping up to satisfy consumer desire for individualistic expression. Encompassing topics like healthcare and travel, the networks address the problem of online interaction causing disassociation amongst connected consumers by easing them back into socialization based on similar interests.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
218,545 Total Clicks
Date Range:
Sep 13 — Feb 14
Trending:
Average
Consumer Insight Topics:

Featured Examples

Photographic Discovery Apps
Photographic Discovery Apps
The Jelly App is Like a Socially-Connected Search Engine
Twitter’s co-founder Biz Stone recently launched the Jelly app, which is based on photo-sharing and learning. Jelly is designed to help people upload pictures of things they don’t recognize, or... MORE
Social STD Health Histories
Social STD Health Histories
Luhu Uses Badges to Show a Person’s STD Status
Luhu is a new service designed to make it easy to share your sexual health with others. The service was created by Dr. Mike Rosen as a way to discretely show a partner your bill of sexual health.... MORE
Globe-Trotting Apps
Globe-Trotting Apps
The Atlas Obscura App Takes You On an Adventure to Discover New Places
The Atlas Obscura application was founded by two friends, Joshua Foer and Dlyan Thuras, who wanted to show people a real adventure. This is a project that is reliant on the advice and knowledge of... MORE
Public Secret-Sharing Apps
Public Secret-Sharing Apps
The Whisper App Lets You Share Your Deepest and Darkest Confessions
Many people loved going through the Post Secrets book, but there’s a new app that makes secret-sharing so much easier. The new Whisper app provides a digital place where you can share your... MORE
LGBT Event Exploration Apps
LGBT Event Exploration Apps
The GayCities App Makes Exploring New Cities Much More Interactive
The GayCities App makes travel easier and more interactive for the LGBT community. The app allows users to effortlessly share locations, check in and do myriad other things when visiting a new city.... MORE
Social Dating Apps
Social Dating Apps
The 'Avalable' Dating App is Like a Social Network for Those Looking for Love
Singles Solution CEO Nikki Assavathorn saw that there was a lack of social dating apps on the market, since many dating services are based on one-on-one interaction. ‘Avalable,’ is a... MORE

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