Category
Tech
Automated Upkeep
Trend cluster
Category
Hyper-Niche
Networking
As generic social media becomes passe, consumers turn to cult communities.
4.6
Trend score
Trend
What is the Hyper-Niche Networking trend?
Hyper-Niche Networking: The ubiquitous nature of social media in society has lead to the evolution of online networking to be as diverse and varied as the offline world with hyper-niche networks popping up to satisfy consumer desire for individualistic expression. Encompassing topics like healthcare and travel, the networks address the problem of online interaction causing disassociation amongst connected consumers by easing them back into socialization based on similar interests.
Trend themes
Themes within the Hyper-Niche Networking trend
Three behaviours holding the trend together01
Hyper-Niche Networking
Opportunity for businesses to create online communities catering to individualistic expression and similar interests.
02
Social Dating Apps
Idea for businesses to create social networking apps for dating that can incorporate group engagement and conversation.
03
Photographic Discovery Apps
Potential for businesses to create search engines that use photos as queries to engage users.
Industry implications
What the Hyper-Niche Networking trend means for industry
Where the trend changes the playbookFor
Social Media
Social media platforms can evolve into niche communities that cater to specific interests.
For
Travel and Tourism
Apps and services that assist travelers with more customized and unique travel experiences.
For
Sexual Health
Apps and services that promote discreet sharing and management of sexual health information.
Trend signals
Trend signals for Hyper-Niche Networking
Trend score 4.6 out of 10, from popularity 88%, activity 42%, freshness 8%.
Popularity88%
Activity42%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Hyper-Niche Networking trend
6 featured examples from Sep 9, 2013 to Jan 31, 2014CategoryTech
Photographic Discovery Apps
The Jelly App is Like a Socially-Connected Search Engine
Disruptive innovation opportunity: Use the power of social networks to create a new type of search engine that leverages user-generated content for queries.
CategoryLifestyle
Social STD Health Histories
Luhu Uses Badges to Show a Person’s STD Status
Luhu's low-cost and confidential STD testing partnership creates a disruptive innovation opportunity for the healthcare industry to increase accessibility to testing.
CategoryWorld
Globe-Trotting Apps
The Atlas Obscura App Takes You On an Adventure to Discover New Places
The Atlas Obscura app disrupts the travel industry by highlighting lesser-known destinations and encouraging travelers to explore beyond mainstream tourist spots.
CategorySocial Media
Public Secret-Sharing Apps
The Whisper App Lets You Share Your Deepest and Darkest Confessions
The rise of anonymous secret-sharing apps can revolutionize the social media industry by providing a platform for more authentic and meaningful connections.
CategoryWorld
LGBT Event Exploration Apps
The GayCities App Makes Exploring New Cities Much More Interactive
Disruptive innovation opportunity: Integrating technology and data analytics to create personalized travel experiences, tailored recommendations, and seamless navigation for trave…
CategoryLifestyle
Social Dating Apps
The 'Avalable' Dating App is Like a Social Network for Those Looking for Love
Social dating apps represent a potential disruption in the online dating industry as they provide a different approach to matchmaking.
