As generic social media becomes passe, consumers turn to cult communities
Implications - The ubiquitous nature of social media in society has lead to the evolution of online networking to be as diverse and varied as the offline world with hyper-niche networks popping up to satisfy consumer desire for individualistic expression. Encompassing topics like healthcare and travel, the networks address the problem of online interaction causing disassociation amongst connected consumers by easing them back into socialization based on similar interests.
Trend Themes
1. Hyper-niche Networking - Opportunity for businesses to create online communities catering to individualistic expression and similar interests.
2. Social Dating Apps - Idea for businesses to create social networking apps for dating that can incorporate group engagement and conversation.
3. Photographic Discovery Apps - Potential for businesses to create search engines that use photos as queries to engage users.
Industry Implications
1. Social Media - Social media platforms can evolve into niche communities that cater to specific interests.
2. Travel and Tourism - Apps and services that assist travelers with more customized and unique travel experiences.
3. Sexual Health - Apps and services that promote discreet sharing and management of sexual health information.
6 Featured, 50 Examples:
244,327 Total Clicks
Date Range:
Sep 13 — Feb 14
Trending:
Average
Consumer Insight Topics:
