Category
Lifestyle
Performance Powders
Trend cluster
Category
Snack Time
Sophistication
The art of snacking is revamped for adult tastes and schedules.
3.3
Trend score
Trend
What is the Snack Time Sophistication trend?
Snack Time Sophistication: Previously associated with the playground, snack time is becoming a more accepted practice in adult circles. Tight schedules and weight management-related attempts at portion control make snacking an ideal strategy for adults looking to supplement meals. Simply satiating this need is not enough, however, as consumers demand snacks that suit their lifestyle and personal brand. This has resulted in more convenient, diet-friendly snacks boasting more sophisticated tastes.
Trend themes
Themes within the Snack Time Sophistication trend
Three behaviours holding the trend together01
Sophisticated Snacking
Adults demand snacks that suit their lifestyle and personal brand boasting more convenient, diet-friendly snacks with sophisticated tastes.
02
Gluten-Free and Protein-Infused Treats
Increasing demand for gluten-free and protein-infused snacks is leading to the creation of products like Enduro Bites and ProSno Ice Cream.
03
Meal Supplements
Meal replacement products are becoming a quick way to satisfy nutritional requirements with convenience and comforting flavors like Flavor Creations' Beef & Red Wine Casserole.
Industry implications
What the Snack Time Sophistication trend means for industry
Where the trend changes the playbookFor
Food & Beverage
The food and beverage industry must examine trends to create products that follow the ever-changing preferences of consumers.
For
Packaging
Innovation in packaging design is necessary to draw attention to new products and create a sleek brand image, as demonstrated by ProSno Ice Cream.
For
Health & Wellness
The increase of health concerns and awareness on the benefits of better nutrition has driven the demand for gluten-free and protein-infused snacks and meal supplements.
Trend signals
Trend signals for Snack Time Sophistication
Trend score 3.3 out of 10, from popularity 40%, activity 52%, freshness 8%.
Popularity40%
Activity52%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Snack Time Sophistication trend
5 featured examples from Jan 14, 2014 to Dec 16, 2015CategoryLifestyle
Snacking Subscription Boxes
General Mills' Nibblr Subscription Box Delivers Small Healthy Snacks
The food and beverage industry has opportunities to create and market innovative healthy snack products to be featured in subscription boxes.
CategoryLifestyle
Savory Meal Supplements
Flavor Creations Shinks Down a Hearty Dinner to a Portable Size
The health and wellness industry can tap into the trend of convenient meal supplements by offering nutritious and easily accessible options that cater to busy individuals.
CategoryLifestyle
Protein Ice Cream Bars
The Energizing ProSno Ice Cream Line Boasts Sleek Packaging
Innovative takes on frozen desserts can include incorporating protein or emphasizing premium packaging design.
CategoryLifestyle
Fruity Gluten-Free Snacks
Enduro Bites is an All-Natural Energy Food for Health Nuts
The food and beverage industry has the opportunity to create innovative products to meet the growing demand for gluten-free and health-conscious snacking options.
CategoryLifestyle
Gourmet Mascarpone Yogurts
The Collective Dairy Bosenberry Dessert is Fruity and Rich in Flavor
The dairy industry can capitalize on the trend of gourmet mascarpone yogurts by expanding their product lines to include premium dessert yogurts that blend a variety of high-quali…
