The art of snacking is revamped for adult tastes and schedules
Implications - Previously associated with the playground, snack time is becoming a more accepted practice in adult circles. Tight schedules and weight management-related attempts at portion control make snacking an ideal strategy for adults looking to supplement meals. Simply satiating this need is not enough, however, as consumers demand snacks that suit their lifestyle and personal brand. This has resulted in more convenient, diet-friendly snacks boasting more sophisticated tastes.
Trend Themes
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Sophisticated Snacking — Adults demand snacks that suit their lifestyle and personal brand boasting more convenient, diet-friendly snacks with sophisticated tastes.
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Gluten-free and Protein-infused Treats — Increasing demand for gluten-free and protein-infused snacks is leading to the creation of products like Enduro Bites and ProSno Ice Cream.
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Meal Supplements — Meal replacement products are becoming a quick way to satisfy nutritional requirements with convenience and comforting flavors like Flavor Creations' Beef & Red Wine Casserole.
Industry Implications
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Food & Beverage — The food and beverage industry must examine trends to create products that follow the ever-changing preferences of consumers.
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Packaging — Innovation in packaging design is necessary to draw attention to new products and create a sleek brand image, as demonstrated by ProSno Ice Cream.
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Health & Wellness — The increase of health concerns and awareness on the benefits of better nutrition has driven the demand for gluten-free and protein-infused snacks and meal supplements.
