Category
Business
Errand Leisure
Trend cluster
Category
In-Store
Techification
Brands mimic online shopping in storefronts with smart product integration.
5.0
Trend score
Trend
What is the In-Store Techification trend?
In-Store Techification: As consumers continue to receive constant stimulation from smartphones and tablets, the in-person experience is becoming less desired in retail with more brands implementing tech into the storefront shopping experience than ever. The no-pressure solutions make retail more approachable for consumers who wish to shop uninterrupted, yet still demand a personalized experience. The approach makes a connection to the simplicity associated with online shopping, but offers the instant gratification of receiving a product immediately after purchase.
Trend themes
Themes within the In-Store Techification trend
Three behaviours holding the trend together01
In-Store Techification
As consumers receive constant stimulation from smartphones and tablets, retailers are implementing tech through the storefront shopping experience with no-pressure solutions making retail more approachable for consumers who wish to shop uninterrupted.
02
Projected Design Previews
Augmented reality technology is being used to project real-time upholstery and furniture onto showroom items helping consumers select items that better fit their tastes before making a purchase.
03
E-Ink Retail Tags
Digital pricing displays are being used in place of paper tags to show an item's description, cost, item number and barcode, saving paper and time.
Industry implications
What the In-Store Techification trend means for industry
Where the trend changes the playbookFor
Retail Technology
Retailers with an online presence are increasingly integrating technology into physical stores, including the use of digital retail showrooms and in-store tech to mimic online shopping.
For
Personalized Marketing
Beacons and apps able to personalize marketing to potential customers that are equipped with a VIP key are becoming more common in the retail industry.
For
Tech Integration
Industry professionals include Dutch and American designers and technology companies that incorporate hardware and software development, infrastructure management, cloud services, artificial intelligence and machine learning in their areas of expertise.
Trend signals
Trend signals for In-Store Techification
Trend score 5.0 out of 10, from popularity 84%, activity 57%, freshness 8%.
Popularity84%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the In-Store Techification trend
8 featured examples from Jan 8, 2014 to Mar 4, 2015CategoryBusiness
Anti-Theft Tablet Display Stands
The IVY Open Tablet Display Recently Launched at CES 2014
Techtive BV's IVY Display tablet presents a disruptive innovation opportunity for technology manufacturers to design new and creative product displays and anti-theft solutions.
CategoryBusiness
Projected Design Previews
The Smart Projection Device Helps With Upholstery and Furniture Shopping
The use of augmented reality and real-time upholstery projections can revolutionize online furniture shopping and enhance the customer's online shopping experience.
CategoryBusiness
Digital Product Showrooms
Made.com's Display Shows Off Items Available Online and In-Store
Improving the in-store and online shopping experience for furniture customers through interactive showrooms.
CategoryTech
Pharmacy Beacon Technology
The Duane Reade App Vastly Improves Customer's In-Store Experience
The integration of iBeacon Bluetooth technology and personalized features in the Duane Reade app presents disruptive innovation opportunities for the retail industry to enhance th…
CategoryTech
Hi-Tech Product Placements
The Tesco Stores Introduce Image Recognition Technology for Shelves
Retailers can leverage image recognition technology to optimize product placement and enhance the customer shopping experience.
CategoryBusiness
Personalized Loyalty Keychains
Physical Cookie Brings the Web's Best to Brick and Mortar Shopping
Physical-Digital integration technologies and personalized loyalty programs can offer retailers new ways to engage customers and compete with e-commerce.
CategoryBusiness
Digital Retail Showrooms
Tommy Hilfiger's High Tech Retail Concept Gets Introduced in Amsterdam
Digital showrooms have the potential to disrupt the fashion retail industry by merging technology and traditional shopping experiences.
CategoryBusiness
E-Ink Retail Tags
Sainsbury's Uses Digital Displays to Automatically Update Prices
The retail industry can benefit from adopting e-ink retail tags to streamline pricing updates and enhance customer experience.
