When you think of a product showroom, what likely comes to mind first is an experience that involves products you can touch and see with your own eyes. But in order to present the assortment it has available online as well as in-store, Made.com set up a unique showroom in London.
This high-tech showroom combines tactile objects set up alongside projections of items available through the web, creating an experience that satisfies modern, connected and savvy shoppers. Since retail displays are constantly changing, projections can be modified as needed as well to better match the latest furniture designs being shown off in the space. Accompanying each digital projection is a short blurb about the product, appealing to web users who like to get information fast.