Category
Tech
Automated Upkeep
Trend cluster
Category
Modern
Conservancy
High-tech canteens add contemporary features to an eco-friendly process.
4.2
Trend score
Trend
What is the Modern Conservancy trend?
Modern Conservancy: Helping to preserve earth's natural resources often comes across as a overwhelming task, prompting sustainable retailers to look towards more contemporary features to create increased mass appeal. High-tech canteens allow consumers to cut back on plastic water bottles through technologically efficient processes, combining the need for environmental awareness with the tech-savvy tendency of today's youth.
Trend themes
Themes within the Modern Conservancy trend
Three behaviours holding the trend together01
High-Tech Canteens
Creating high-tech canteens that promote environmental friendliness through technologically efficient processes.
02
Multifunctional Water Bottles
Designing water bottles with multiple functions, such as water filtration, storage space, flashlights, and USB charging capabilities.
03
Hydration-Detecting Canteens
Incorporating touch sensor-panels that detect pH value and hydration levels of the user to accurately gauge their level of dehydration.
Industry implications
What the Modern Conservancy trend means for industry
Where the trend changes the playbookFor
Consumer Electronics Industry
This industry can take advantage of high-tech canteens by creating new products that incorporate electronics and environmental friendliness, such as water bottles with built-in bluetooth speakers or hydration sensors.
For
Outdoor Recreation Industry
Designing water bottles with multiple functions, such as water filtration and storage space, would be advantageous to this industry, as it caters to people who spend extended periods of time in nature and need access to clean water and extra storage space.
For
Health and Fitness Industry
The health and fitness industry can make use of hydration-detecting canteens to market to health-conscious consumers by incorporating these sensors into their existing products, such as fitness trackers or health apps.
Trend signals
Trend signals for Modern Conservancy
Trend score 4.2 out of 10, from popularity 69%, activity 50%, freshness 8%.
Popularity69%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Modern Conservancy trend
7 featured examples from Jan 8, 2013 to Mar 28, 2015CategoryArt & Design
Multifunctional Water Bottles
The OKO Odyssey Water Bottle Has a Flashlight and Storage Space
The OKO Odyssey water bottle is an example of a product that could disrupt the outdoor and adventure gear industry.
CategoryLifestyle
Hydration-Detecting Canteens
The E-WAT Water Bottle Keeps Track of Your Fluid Consumption
Opportunity for tech companies to develop and market advanced hydration-monitoring devices for health-conscious consumers.
CategoryEco
Bass-Blasting Water Bottles
Scosche Unveils Combination Waterbottle/Boombox at CES
Disruptive innovation opportunity: Introduce water bottles with integrated audio technology to enhance the workout experience.
CategoryArt & Design
Filtering Water Bottles
Sukori by Fan Bao Brings Portability to Potability
Develop sustainable and eco-friendly filtering water bottles that reduce plastic waste
CategoryEco
Eco Purifying Canteens
The Nava Filtering Water Bottle is Good for You and for the Planet
Disruptive innovation opportunity: Develop eco-friendly and durable packaging solutions for beverages to replace single-use plastic bottles and promote sustainability.
CategoryLifestyle
High-tech Water Bottles
The Next Bottle Keeps Your Smartphone as Close as Your Drinking Water
Fitness and wellness industries can leverage the smart bottle integration trend by developing water bottles that provide additional functionalities like fitness tracking features…
CategoryArt & Design
Sea-Purifying Canteens
The 'Puri' Desalinating Bottle Lets You Drink from the Ocean
The Puri desalinating bottle presents opportunities for the outdoor adventure gear industry to develop water purification products suitable for emergency situations and outdoor ac…
