Ideas
Explore the world's #1 largest database of ideas and innovations, with 398,956 inspiring examples.
Trend Reports
Discover why 1,029 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 317,470 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,029 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 317,470 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 398,956 cutting edge ideas.

Applauding Auto Shop Ads

The Slow Clap Super Bowl Ad from CarMax Celebrates Its Consumers

— January 26, 2014 — Autos
The ‘Slow Clap’ CarMax Big Game Commercial 2014 marks the auto superstore’s return to the Super Bowl after sitting out for three years.

The commercial begins with a customer who gets a slow clap after making a purchase, but it doesn’t stop as he leaves the store. On his entire way home, the gesture becomes more ridiculous as the customer gets claps from his entire neighborhood — everyone from doctors to beekeepers and even Sean Astin, which serves as a reference to the role he played in the 1993 football-themed film ‘Rudy.’

This extended version of the ad by Silver + Partners will be cut down to 30 seconds for Super Bowl Sunday. CarMax also has a second version of this Super Bowl ad that has been completely remade with puppies for the Puppy Bowl and has appropriately called it the ‘Slow Bark.’
2.9
Score
Popularity
Activity
Freshness