Top Trends in Print
Competing against digital and online alternatives, print is striving to reinvent itself with more engaging and interactive adaptations. Utilizing creative promotional tactics, design innovations and interactive strategies to add depth to traditional campaigns, print is integrating aspects of technology and more to help maintain status amongst the plethora of digital innovations.
Modern Backlit Signages
Toronto Sign Media Elevates Brand Visibility with Custom Illuminated Signs
Led Storefront Branding — Energy-efficient illuminated signs create space for lower-cost, high-impact brand visibility that performs consistently across day and night retail conditions.
Read More +Flushable Magazines
Toilet Roll Brand Cushelle Created a Title Printed on Soft Tissue
Disposable-Content Products — Novel media items designed to be short-lived and physically degradable create potential for one-time-use storytelling and marketing formats that integrate directly with consumable products.
Read More +Next-Gen Teen Magazines
WYouth is a New W Magazine Publication for Gen Z
Retro-Physical-Media Revival — A renewed appetite for tactile, collectible print among Gen Z signals the potential to reintroduce premium physical formats that blend archival credibility with contemporary youth aesthetics.
Read More +Cut-Out Easter Treat Disguises
Cadbury Created Print Ads That Hide Easter Eggs as Everyday Items
Cut-Out Disguise Packaging — Paper-based foldable disguises transform product presentation into playful, reusable props that blur the line between packaging and interactive entertainment.
Read More +Curated Newspaper Storefronts
Shreeji Unveiled 'The Village News' as an Offline Summer Ritual
Analog Retail Rituals — Tactile media experiences are creating new value for brands by turning offline browsing, reading, and gathering into differentiated consumer engagement formats.
Read More +Modern Backlit Signages
Toronto Sign Media Elevates Brand Visibility with Custom Illuminated Signs
Led Storefront Branding — Energy-efficient illuminated signs create space for lower-cost, high-impact brand visibility that performs consistently across day and night retail conditions.
Read More +Transitional Motherhood Campaigns
Peanut and Tommee Tippee Want "Matrescence" in the Dictionary
Maternal Identity Language — Growing public attention to terms like 'matrescence' reveals consumer demand for validated language that normalizes postpartum emotional and physiological change.
Read More +Flushable Magazines
Toilet Roll Brand Cushelle Created a Title Printed on Soft Tissue
Disposable-Content Products — Novel media items designed to be short-lived and physically degradable create potential for one-time-use storytelling and marketing formats that integrate directly with consumable products.
Read More +Next-Gen Teen Magazines
WYouth is a New W Magazine Publication for Gen Z
Retro-Physical-Media Revival — A renewed appetite for tactile, collectible print among Gen Z signals the potential to reintroduce premium physical formats that blend archival credibility with contemporary youth aesthetics.
Read More +Customizable Marketing Postcards
Smartpress' Sticker & Magnet Postcards Fight Digital Fatigue
Tangible Marketing Materials — With increasing digital fatigue, consumers are gravitating towards tangible marketing materials that offer a more personalized and memorable touch.
Read More +Lunar Celebration Crafts
Tesco's Lunar New Year Print Campaign Includes a Fold-Your-Own Horse
Print-To-Interactive Packaging — Combines traditional printed materials with embedded fold-and-play elements to create tangible, shareable brand experiences that blur the line between marketing and product.
Read More +European-Style Butter-Inspired Sweepstakes
Plugrà Premium European-Style Butter Marks Pi Day
Premium-Ingredient Premiumization — Consumers are increasingly willing to pay more for high-quality ingredients that are marketed as delivering professional-level results in home cooking.
Read More +Cut-Out Easter Treat Disguises
Cadbury Created Print Ads That Hide Easter Eggs as Everyday Items
Cut-Out Disguise Packaging — Paper-based foldable disguises transform product presentation into playful, reusable props that blur the line between packaging and interactive entertainment.
Read More +Curated Newspaper Storefronts
Shreeji Unveiled 'The Village News' as an Offline Summer Ritual
Analog Retail Rituals — Tactile media experiences are creating new value for brands by turning offline browsing, reading, and gathering into differentiated consumer engagement formats.
Read More +Curated Newspaper Storefronts
Next-Gen Teen Magazines
Cut-Out Easter Treat Disguises
Flushable Magazines
European-Style Butter-Inspired Sweepstakes
Transitional Motherhood Campaigns
Lunar Celebration Crafts
Customizable Marketing Postcards
Rural Irish Pub Campaigns
Sleep Support Fairy Tales
USA-Made Custom Flags
AI Marketing Agents
Phygital Business Cards
Mango-Scented Newspaper Ads
QSR Summer Hours Campaigns
Chicken-Centered Campaigns
Empowering Self-Care Pizza Ads
Accessible Christmas Food Magazines
Travel-Inspired Toy Catalogs
Experiential Poster
Physical, touchable media is being reintroduced to deepen sensory engagement
Trend - Brands are incorporating tactile elements into billboards and posters to create immersive, multi-sensory experiences. From textured surfaces to interactive materials, these physical formats invite touch and smell, transforming passive ad spaces into memorable, hands-on brand encounters.
Insight — As consumers grow increasingly desensitized to purely visual, screen-based advertising, tactile displays offer a powerful way to break through by engaging senses of touch and smell—emotionally resonant and memory-linked triggers. Therefore, by introducing physical or olfactory interaction into public media, brands can spark moments of surprise, curiosity, and deeper cognitive imprinting while encouraging organic sharing of these novel encounters.
Workshop Question — How can your brand use physical interaction to create more memorable consumer touchpoints?
- Gen Z
- Gen Alpha
- Millennial
- Gen X
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Offline Newspaper Publications
AI-Generated Magazine Covers
Accessible Sportswear Campaigns
First Playable Print Ads
Fruit Waste Ink Posters
Printed Sunscreen Posters
Made-to-Order Burger Ads
NFT Magazine Covers
Innovative cannabis packaging
Humorous Natural Deodorant Campaigns
Luxury Fashion Puzzle Books
Top 100 Marketing Trends in April
Top 100 Marketing Trends in February
Diverse Powersport Campaigns
Immersive Speaker Print Ads
Festive Coffee Cup Branding
Catalog-Inspired Coffee Table Books
Election Anxiety Sheet Ads
Trending Beyond Print
Top stories catching attention in nearby categories right now.
Celebratory Sauce-Flavored Snack Chips
Temperature-Activated Soda Cans
Crowdsourced Light Lagers
Mega-Yacht Wellness Experiences
80s-Inspired Energy Drinks
Vibe-Themed Chocolate Ranges
Brazil-Only Sporting Event Spirits
Coconut Chocolate Protein Supplements
Top 55 Branding Trends in May
Dating Profile Billboards
Co-Branded 6-Packs
Experiential Multisensory Pop-Ups
Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.