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YouTube Spoofvertising

Slight variations on YouTube videos are being used for clever commentary

Implications - YouTube is being used at an increased rate as an effective way to reach a younger audience. Brands are taking the entertainment in these videos up a notch by spoofing existing YouTube content for a more enjoyable viewing experience. This not only makes it more likely for said videos to go viral, but may lead to consumers actively seeking out content by a brand, motivated by entertainment.

SCORE 3.1

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 52 Examples: 946,399 Total Clicks

Date Range: May 12 - Jul 13

Trending: Mild

Consumer Insight Topics: Pop Culture Marketing Internet Viral Humor Branding Commercials Social Media

Featured Examples

Sci-Fi Pop Song Remixes - 'Star Wars that I Used to Know' Expresses Disdain for Saga's Latest Films

SCORE 5.6

Warm 3,984 Clicks Pub: Jul 1, 12

Sci-Fi Pop Song Remixes

'Star Wars that I Used to Know' Expresses Disdain for Saga's Latest Films

While Gotye has said that he is getting tired of the constant remixes involving his hit song ‘Somebody that I used to Know,’ if he is a Star Wars fan he will certainly appreciate the &#... [More]

Unabashedly Confident Spoofs - The xoVain Editors Poke Fun at the Dove Beauty Ads in This Clip

SCORE 4

Average 751 Clicks Pub: May 30, 13

Unabashedly Confident Spoofs

The xoVain Editors Poke Fun at the Dove Beauty Ads in This Clip

The charmingly narcissistic self-portraits in the xoVain video titled ‘Vain Editors Describe Themselves to a Sketch Artist’ are slightly exaggerated drawings of each editor. A sketch... [More]

Unexpected Driver Safety Campaigns - The Volkswagen ‘Don’t Make Up and Drive’ Ad i

SCORE 1.2

Untested 1,761 Clicks Pub: Jun 24, 12

Unexpected Driver Safety Campaigns

The Volkswagen ‘Don’t Make Up and Drive’ Ad i

Using a very clever and pop culture-inspired tactic, this ‘Don’t Make Up and Drive’ campaign by Volkswagen gets its message across in a shocking way. Promoting awareness of the dangers of... [More]

Satrical Women's Rights Videos - The Feminist Parody Makeup YouTube Video Spoofs Gender Roles

SCORE 3.6

Mild 1,409 Clicks Pub: Jun 22, 13

Satrical Women's Rights Videos

The Feminist Parody Makeup YouTube Video Spoofs Gender Roles

All those in search of a good laugh, check out Tadelesmith’s makeup YouTube parody on how feminists should apply their everyday makeup for the “next time [they] come into a contact with... [More]

Mayoral Scandal Parodies - This Hour Has 22 Minutes Creates Mock Rob Ford Reality Show

SCORE 2.4

Untested 684 Clicks Pub: Nov 27, 12

Mayoral Scandal Parodies

This Hour Has 22 Minutes Creates Mock Rob Ford Reality Show

With the news that Rob Ford has been ordered to step down as mayor of Toronto, This Hour Has 22 Minutes is launching the fake reality show “Robbie Boo Boo.” The spoof reality show is... [More]

Disney-fied Action Trailers - The Disney Hunger Games Spoof is Shockingly Spot-on

SCORE 1.6

Untested 6,585 Clicks Pub: May 27, 12

Disney-fied Action Trailers

The Disney Hunger Games Spoof is Shockingly Spot-on

The craze surrounding the Hunger Games franchise has just hit a new level: Disney Hunger Games. The genius mashup has been created through a YouTube promo that mixes the two franchises together to... [More]