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YouTube Spoofvertising

Slight variations on YouTube videos are being used for clever commentary

Implications - YouTube is being used at an increased rate as an effective way to reach a younger audience. Brands are taking the entertainment in these videos up a notch by spoofing existing YouTube content for a more enjoyable viewing experience. This not only makes it more likely for said videos to go viral, but may lead to consumers actively seeking out content by a brand, motivated by entertainment.
Trend Themes
1. Spoofvertising - Brands spoof existing YouTube content for a more enjoyable viewing experience, effectively reaching a younger audience and motivating consumers by entertainment. Disruptive innovation opportunity lies in creating humorous mashups that engage millennials.
2. Interactive Safety Campaigns - Awareness campaigns that shock viewers into action are not only effective, but can be shared easily and broadcast on social media. Disruptive innovation opportunity lies in developing unexpected means of communicating important messages to engage audiences.
3. Satirical Videos - Parodying existing content can challenge the status quo and start important conversations while still being humorous. Disruptive innovation opportunity lies in creating eye-catching, satirical content to challenge stereotypes and social norms.
Industry Implications
1. Marketing & Advertising - Marketers and advertisers can use spoofvertising and satirical videos as an effective way to engage and entertain audiences, resulting in viral content that motivates consumers to seek out their brand or product.
2. Social and Public Health - Developing interactive campaigns that shock viewers into awareness about issues such as safety can go viral on social media and start important conversations, making it easier to spread the word.
3. Entertainment - Satirical mashups can challenge traditional media narratives and engage audiences in conversations about social norms and stereotypes, providing growth opportunities for entertainment companies and creatives.
6 Featured, 52 Examples:
994,718 Total Clicks
Date Range:
May 12 — Jul 13

Featured Examples

play_circle_filled Sci-Fi Pop Song Remixes
Sci-Fi Pop Song Remixes
'Star Wars that I Used to Know' Expresses Disdain for Saga's Latest Films
While Gotye has said that he is getting tired of the constant remixes involving his hit song ‘Somebody that I used to Know,’ if he is a Star Wars fan he will certainly appreciate the &#... MORE
play_circle_filled Unabashedly Confident Spoofs
Unabashedly Confident Spoofs
The xoVain Editors Poke Fun at the Dove Beauty Ads in This Clip
The charmingly narcissistic self-portraits in the xoVain video titled ‘Vain Editors Describe Themselves to a Sketch Artist’ are slightly exaggerated drawings of each editor. A sketch... MORE
play_circle_filled Unexpected Driver Safety Campaigns
Unexpected Driver Safety Campaigns
The Volkswagen ‘Don’t Make Up and Drive’ Ad i
Using a very clever and pop culture-inspired tactic, this ‘Don’t Make Up and Drive’ campaign by Volkswagen gets its message across in a shocking way. Promoting awareness of the dangers of... MORE
play_circle_filled Satrical Women's Rights Videos
Satrical Women's Rights Videos
The Feminist Parody Makeup YouTube Video Spoofs Gender Roles
All those in search of a good laugh, check out Tadelesmith’s makeup YouTube parody on how feminists should apply their everyday makeup for the “next time [they] come into a contact with... MORE
play_circle_filled Mayoral Scandal Parodies
Mayoral Scandal Parodies
This Hour Has 22 Minutes Creates Mock Rob Ford Reality Show
With the news that Rob Ford has been ordered to step down as mayor of Toronto, This Hour Has 22 Minutes is launching the fake reality show “Robbie Boo Boo.” The spoof reality show is... MORE
Disney-fied Action Trailers
Disney-fied Action Trailers
The Disney Hunger Games Spoof is Shockingly Spot-on
The craze surrounding the Hunger Games franchise has just hit a new level: Disney Hunger Games. The genius mashup has been created through a YouTube promo that mixes the two franchises together to... MORE

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Paul Armstrong Depicts Himself in an Everyday Wonderland
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The Viral Photo-a-Day Challenge is Used in this Poignant Campaign
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The Church End Brewery 'World's End' Campaign is Very Priestly
Sci-Fi Fatherly Spoofs
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play_circle_filled Viral Marketing Parodies
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play_circle_filled Fowl-Frying PSA Videos (UPDATE)
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The William Shatner Turkey Frying PSA Remix is a Great Reminder
play_circle_filled Holiday Parade Parodies
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This Animated Spoof Will Get You Hyped for the 2012 Thanksgiving Parade
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Presidential Speech Parodies
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play_circle_filled Obsessive Partnership Parodies
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play_circle_filled Fight Film Baby Parodies
Fight Film Baby Parodies
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Anti-Feminist Political Memes
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Race Re-imagined Damsels
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play_circle_filled Suburban Fairytale Remixes
Suburban Fairytale Remixes
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play_circle_filled Interactive Criminal Campaigns
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This Camouflage Nail Art by Cutepolish is Rugged Yet Chic
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Darling Dystopian Manicures
This Effie Trinket Nail Art by Cutepolish is Chic
play_circle_filled Cartoon Acid Music Videos
Cartoon Acid Music Videos
The Death Set 'They Come to Get Us' Video is Bizarre and Pop Icon-Ridden
Dystopia Cartoon Mashups
Dystopia Cartoon Mashups
The Hunger Games Characters as Simpsons Stars are Hilarious
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The Hunger Games Necklace Pays Tribute to District 12
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