Slight variations on YouTube videos are being used for clever commentary
Implications - YouTube is being used at an increased rate as an effective way to reach a younger audience. Brands are taking the entertainment in these videos up a notch by spoofing existing YouTube content for a more enjoyable viewing experience. This not only makes it more likely for said videos to go viral, but may lead to consumers actively seeking out content by a brand, motivated by entertainment.
6 Featured, 52 Examples:
956,017 Total Clicks
Date Range:
May 12 — Jul 13
Trending:
Mild
Consumer Insight Topics:
