Category
Fashion
Aromatic Utility
Trend cluster
Category
Modest-Chic
The rise of conventional couture redefines what it means to be attractive.
5.1
Trend score
Trend
What is the Modest-Chic trend?
Modest-Chic: The fashion industry had its roots planted in sexuality for quite some time; however, this changes as the definition of what's attractive shifts away from explicit physicality and more toward intellect. Resulting in more modest, yet modern apparel, this movement changes more than just the fashion industry. Companies from all industries can benefit from putting less emphasis on physical sexuality in advertising and marketing strategies.
Trend themes
Themes within the Modest-Chic trend
Three behaviours holding the trend together01
Modest Chic Fashion Movement
The rise of conventional couture redefines what it means to be attractive, leading to a need for modest but modern apparel and a shift away from physical sexuality in advertising and marketing strategies.
02
Artist-Inspired Fashion Collections
The trend of artist homage catalogues and collections pays tribute to iconic figures such as Frida Kahlo and offers opportunities for collaboration and the merging of art and fashion industries.
03
Conservative Fashion Revolution
The comfy modest female fashion, chic conservative fashion captures, and 'Amish' fashion series reflect a growing trend of covering up while remaining fashionable, offering market opportunities for stylish, modest clothing options.
Industry implications
What the Modest-Chic trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Trends such as Modest Chic and artist-inspired collections are changing the definition of fashion and opening opportunities for creativity, collaborations, and new design ideas.
For
Marketing and Advertising Industry
The shift away from physical sexuality in advertising strategies opens up new and more diverse target markets, allowing for more inclusive messaging and brand values.
For
Cultural and Social Industries
The Conservative Fashion Revolution reflects a shift in cultural values towards modesty and elegance, offering opportunities to cater to this growing trend and provide new social and cultural options.
Trend signals
Trend signals for Modest-Chic
Trend score 5.1 out of 10, from popularity 64%, activity 81%, freshness 8%.
Popularity64%
Activity81%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Modest-Chic trend
5 featured examples from Jan 14 to Jul 8, 2013CategoryLuxury
Romantic Goth Girl Apparel
The Stéphane Rolland AW14 Collection Channels Wednesday Addams
Opportunity for fashion brands to explore dark gothic aesthetic.
CategoryPop Culture
Amish-Inspired Streetwear Editorials
The Aitken Jolly Exit Fashion Story Shows Urban Attire
Fashion designers and marketers can use cultural references and elements to tap into changing consumer tastes and preferences.
CategoryFashion
Chic Conservative Fashion Captures
The ‘Amish’ Fashion Series Incorporates Neutral Ton
The fashion photography industry can explore innovative ways to capture conservative and stylish looks.
CategoryFashion
Comfy Modest Female Fashion
The Kelly Love AW 2013 Collection is Full of Simple Flirty Fashion
Fashions designers and retailers have an opportunity to create collections that cater to the growing market of women who prefer modest and comfortable clothing.
CategoryPop Culture
Artist Homage Catalogs
The Eudon Choi Autumn/Winter 2013/2014 Collection Channels Frida Kahlo
The fashion industry can explore incorporating artistic inspirations from legendary painters like Frida Kahlo to create captivating and nostalgia-inducing collections.
