Consumers are seeking out apps that help them avoid connection
Implications - Though typically thought of as a means of bringing people together, social media is taking a turn for the anti-social. Appealing to a dry sense of humor and subversive attitude towards tech, this phenomenon provides an opportunity for businesses to create apps and innovations to help consumers put their comfort first.
Trend Themes
1. Anti-social Social Media - Consumers seek out apps that promote comfort and avoid connection.
2. Crowd Avoidance Apps - Apps that enable consumers to avoid crowds and check-in data are growing in popularity.
3. Friend-avoiding Apps - Apps that identify safe zones without friends are engaging audiences.
Industry Implications
1. Mobile App Development - There's a growing market for anti-social networking apps that help users avoid crowds and stay comfortable.
2. Retail - As consumers become increasingly interested in avoiding crowds, savvy retailers could leverage crowd-monitoring technologies to create hassle-free shopping experiences.
3. Social Media - Social media companies can innovate in anti-social networking by providing options for users seeking more privacy and control over their online presence.
4 Featured, 36 Examples:
199,110 Total Clicks
Date Range:
Sep 11 — Jul 13
Trending:
Mild
Consumer Insight Topics:
