Caffeinated ingredients are popping up in products far beyond coffee
Implications - Reflecting an obsession with both coffee culture and staying physically sharp, caffeinated ingredients are being integrated into even the most unexpected of foods. Adding a unique value to products that are typically bought based on taste alone, this kind of innovation helps brands stand out in a competitive market where products tend to be similar to one another. This value-add approach to goods not only applies to the food industry, but far beyond that. Companies who are able to integrate a secondary function into their products create more incentive for consumers.