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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,210 more

Youth Envy

Childlike looks signify a shift in what it means to be beautiful

Implications - Though youth has been associated with beauty for quite some time, only recently has the cosmetic and fashion industry shown unabashed interest in truly childlike looks. Youth envy invites a more girly, lighthearted aesthetic; a refreshing change from the hard lines and solid colors of the recent minimalist wave. This phenomena shows that, while consumers are becoming more comfortable with their age, the nostalgia of youth still makes for an attractive marketing strategy.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
1,076,635 Total Clicks
Date Range:
Sep 12 — Jun 13
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Kitty Clothing Collaborations
Kitty Clothing Collaborations
The Hello Kitty Forever Collection is Cute and Cuddly for Winter
Getting older and saying goodbye to some the most cherished companions of a girl’s childhood can be such sweet sorrow, but the Hello Kitty Forever Collection will help keep one around in an age-... MORE
Collegiate Couture Captures
Collegiate Couture Captures
A Magazine Italy 'Ritorno al College' Editorial Goes Back To School
Many kids, teenagers and young adults have resumed school in the last week, which is a natural catalyst for back to school editorials such as the A Magazine Italy ‘Ritorno al College.’... MORE
Girly Gossamer Fashion
Girly Gossamer Fashion
The ASOS Molly Goddard Collection is Sweet and Dreamy
Sweet and dreamy, the ASOS Molly Goddard collection is comprised of four pieces, each of which focus on sheer fabrics and loose silhouette. Nevertheless, the latter is slightly deceiving due to the... MORE
Adorable Animated Apparel
Adorable Animated Apparel
The 'Kawaii Not?' Dress Would be an Charming Look for a Holiday Party
Why admire your favorite iconic feline from afar when you can wear her with pride in this adorable ‘Kawaii Not?’ dress. The Hello Kitty-inspired dress from Modcloth is a cute strapless... MORE
play_circle_filled Wild Arcade-Inspired Fashion
Wild Arcade-Inspired Fashion
The Lazy Oaf for Nasty Gal Summer 2013 Collection is 90s-Themed
The Lazy Oaf for Nasty Gal Summer 2013 line is a vibrant slew of technicolor, print-crazy and girly clothes for the hotter months. Better yet, this summer collection draws inspiration from all the... MORE
Iconic Feminine Critter Cosmetics
Iconic Feminine Critter Cosmetics
Girly Disney Character Minnie Mouse Gets Her Own Fashion Line
Beloved girly Disney character Minnie Mouse is joining the long lines of fictional characters to get their own fashion line. The OPI Couture de Minnie 2013 collection will be one of several... MORE

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