Category
Fashion
Crown Care
Trend cluster
Category
Youth
Envy
Childlike looks signify a shift in what it means to be beautiful.
4.0
Trend score
Trend
What is the Youth Envy trend?
Youth Envy: Though youth has been associated with beauty for quite some time, only recently has the cosmetic and fashion industry shown unabashed interest in truly childlike looks. Youth envy invites a more girly, lighthearted aesthetic; a refreshing change from the hard lines and solid colors of the recent minimalist wave. This phenomena shows that, while consumers are becoming more comfortable with their age, the nostalgia of youth still makes for an attractive marketing strategy.
Trend themes
Themes within the Youth Envy trend
Three behaviours holding the trend together01
Youth Envy
The trend toward childlike looks in cosmetic and fashion industry invites a more girly, lighthearted aesthetic and nostalgia for youth that can be capitalized on by brands.
02
Iconic Feminine Critter Cosmetics
Disney and OPI's new Minnie Mouse nail polish collection is an example of partnering with beloved fictional characters to create new product lines that tap into fans' nostalgia.
03
Wild Arcade-Inspired Fashion
Collections drawing on pastimes from the 90s, like Lazy Oaf's Nasty Gal Summer line inspired by arcades and bowling, show how nostalgia can be leveraged to create unique collections that tap into customers' desire for fun, vibrant clothing.
Industry implications
What the Youth Envy trend means for industry
Where the trend changes the playbookFor
Beauty Industry
Brands in the beauty industry can collaborate with iconic fictional characters and create nostalgic product lines that tap into customers' fond memories.
For
Fashion Industry
Clothing brands can use nostalgia for pastimes of the 90s to create unique designs and collections that appeal to customers who grew up in that era.
For
Gaming/Arcade Industry
Gaming and arcade industries can partner with fashion and beauty conglomerates to create cross-promotions and merchandise, tapping into customers who love both fashion and gaming.
Trend signals
Trend signals for Youth Envy
Trend score 4.0 out of 10, from popularity 55%, activity 57%, freshness 8%.
Popularity55%
Activity57%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Youth Envy trend
6 featured examples from Sep 14, 2012 to Jun 25, 2013CategoryFashion
Kitty Clothing Collaborations
The Hello Kitty Forever Collection is Cute and Cuddly for Winter
The apparel industry can benefit from collaborating with popular fictional characters to offer unique and nostalgic clothing collections that appeal to consumers.
CategoryFashion
Collegiate Couture Captures
A Magazine Italy 'Ritorno al College' Editorial Goes Back To School
The fashion industry can capitalize on developing the back-to-school fashion trend and creating new innovative fashion lines perfect for the new school year.
CategoryFashion
Girly Gossamer Fashion
The ASOS Molly Goddard Collection is Sweet and Dreamy
Opportunity for retailers to explore new and whimsical collections by collaborating with emerging designers
CategoryPop Culture
Adorable Animated Apparel
The 'Kawaii Not?' Dress Would be an Charming Look for a Holiday Party
Fashion companies can benefit from incorporating popular animated characters into their designs.
CategoryFashion
Wild Arcade-Inspired Fashion
The Lazy Oaf for Nasty Gal Summer 2013 Collection is 90s-Themed
Trend in arcade-inspired and food-inspired clothing opens up opportunities for fashion and apparel companies to develop unique clothing lines with playful and nostalgic designs th…
CategoryFashion
Iconic Feminine Critter Cosmetics
Girly Disney Character Minnie Mouse Gets Her Own Fashion Line
Fashion brands can seize the opportunity to collaborate with fictional characters and create exclusive collections that drive consumer excitement and engagement.
