Childlike looks signify a shift in what it means to be beautiful
Implications - Though youth has been associated with beauty for quite some time, only recently has the cosmetic and fashion industry shown unabashed interest in truly childlike looks. Youth envy invites a more girly, lighthearted aesthetic; a refreshing change from the hard lines and solid colors of the recent minimalist wave. This phenomena shows that, while consumers are becoming more comfortable with their age, the nostalgia of youth still makes for an attractive marketing strategy.
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Sep 12 — Jun 13
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