Youth Envy

Childlike looks signify a shift in what it means to be beautiful

Implications - Though youth has been associated with beauty for quite some time, only recently has the cosmetic and fashion industry shown unabashed interest in truly childlike looks. Youth envy invites a more girly, lighthearted aesthetic; a refreshing change from the hard lines and solid colors of the recent minimalist wave. This phenomena shows that, while consumers are becoming more comfortable with their age, the nostalgia of youth still makes for an attractive marketing strategy.
SCORE 4.2
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1,027,058 Total Clicks
Sep 12 - Jun 13
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Fashion
Featured Examples
Kitty Clothing Collaborations - The Hello Kitty Forever Collection is Cute and Cuddly for Winter
SCORE 6.1
Warm 10,665 Clicks Pub: Nov 16, 12
Kitty Clothing Collaborations
The Hello Kitty Forever Collection is Cute and Cuddly for Winter
Getting older and saying goodbye to some the most cherished companions of a girl’s childhood can be such sweet sorrow, but the Hello Kitty Forever Collection will help keep one around in an age-... [More]
Collegiate Couture Captures - A Magazine Italy 'Ritorno al College' Editorial Goes Back To School
SCORE 4.7
Average 11,472 Clicks Pub: Sep 14, 12
Collegiate Couture Captures
A Magazine Italy 'Ritorno al College' Editorial Goes Back To School
Many kids, teenagers and young adults have resumed school in the last week, which is a natural catalyst for back to school editorials such as the A Magazine Italy ‘Ritorno al College.’... [More]
Girly Gossamer Fashion - The ASOS Molly Goddard Collection is Sweet and Dreamy
SCORE 4.9
Average 6,764 Clicks Pub: Jun 25, 13
Girly Gossamer Fashion
The ASOS Molly Goddard Collection is Sweet and Dreamy
Sweet and dreamy, the ASOS Molly Goddard collection is comprised of four pieces, each of which focus on sheer fabrics and loose silhouette. Nevertheless, the latter is slightly deceiving due to the... [More]
Adorable Animated Apparel - The 'Kawaii Not?' Dress Would be an Charming Look for a Holiday Party
SCORE 4.8
Average 5,977 Clicks Pub: Dec 20, 12
Adorable Animated Apparel
The 'Kawaii Not?' Dress Would be an Charming Look for a Holiday Party
Why admire your favorite iconic feline from afar when you can wear her with pride in this adorable ‘Kawaii Not?’ dress. The Hello Kitty-inspired dress from Modcloth is a cute strapless... [More]
Wild Arcade-Inspired Fashion - The Lazy Oaf for Nasty Gal Summer Collection is 90s-Themed
SCORE 2.8
Mild 1,093 Clicks Pub: Jun 14, 13
Wild Arcade-Inspired Fashion
The Lazy Oaf for Nasty Gal Summer 2013 Collection is 90s-Themed
The Lazy Oaf for Nasty Gal Summer 2013 line is a vibrant slew of technicolor, print-crazy and girly clothes for the hotter months. Better yet, this summer collection draws inspiration from all the... [More]
Iconic Feminine Critter Cosmetics - Girly Disney Character Minnie Mouse Gets Her Own Fashion Line
SCORE 1.5
Untested 2,916 Clicks Pub: Apr 18, 13
Iconic Feminine Critter Cosmetics
Girly Disney Character Minnie Mouse Gets Her Own Fashion Line
Beloved girly Disney character Minnie Mouse is joining the long lines of fictional characters to get their own fashion line. The OPI Couture de Minnie 2013 collection will be one of several... [More]
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