The Lazy Oaf for Nasty Gal Summer 2013 line is a vibrant slew of technicolor, print-crazy and girly clothes for the hotter months. Better yet, this summer collection draws inspiration from all the best 90s pastimes: arcades, bowling and strip malls.
The Summer 2013 collection features a colorful combination of Lazy Oaf's UK fun graphic illustrations and Nasty Gal's hip design silhouettes. With tight body suits, body con dresses, crop tops and slouchy pull-overs, this Nasty Gal collection accentuates all the feminine curves. Drawing on food for design inspiration, some of the noteworthy prints include assorted candy, bright flowers, fast food, zig-zags and rainbows.
In the promotional video, several young rambunctious teenage girls can be seen wreaking havoc in an arcade, munching on fast food and running around wild-child style.
Why This Trend Is Growing
- Arcade-inspired Fashion
- Opportunity to disrupt the fashion industry by incorporating nostalgic arcade-inspired prints and designs in clothing lines.
- 90s-themed Clothing
- Opportunity to disrupt the fashion industry by promoting 90s-inspired clothing lines that appeal to millennials and Gen Z consumers.
- Food-inspired Prints
- Opportunity to disrupt the fashion industry by incorporating food-inspired prints and designs in clothing lines that appeal to consumers' love for unique and quirky fashion pieces.
Industries Being Reshaped
- Fashion and Apparel
- Trend in arcade-inspired and food-inspired clothing opens up opportunities for fashion and apparel companies to develop unique clothing lines with playful and nostalgic designs that cater to young consumers.
- Retail
- The incorporation of arcade and food-inspired designs can create a unique retail experience that engages and excites consumers, ultimately driving foot traffic and sales.
- Entertainment
- The popularity of arcade-inspired fashion could open the door for collaborations between fashion retailers and entertainment companies to develop a line of products and merchandise that appeal to nostalgic consumers.
