Collegiate Couture Captures

A Magazine Italy 'Ritorno al College' Editorial Goes Back To School

Many kids, teenagers and young adults have resumed school in the last week, which is a natural catalyst for back to school editorials such as the A Magazine Italy 'Ritorno al College.' For those girls struggling to fit in or who simply want a more chic (and appropriate) makeover, this photoshoot is chock full of stylish collegiate fashion inspiration that is perfect for almost any age.

The A Magazine Italy 'Ritorno al College' editorial was shot by photographer Alexandre Weinberger. It stars New York Models Robin, who was styled by fashion editor Selin Bursalioglu. She was clad preppy pieces from the likes of Love Therapy, Hermes, Marina Yachting, Paul Smith, Gant, Sonia by Sonia Rykiel, Jil Sander, Marni and M Missoni.

Back to School Fashion
There is an opportunity for disruptive innovation in developing fashionable and stylish apparel targeted towards students returning to school.
Collegiate Chic
There is an opportunity for disruptive innovation in exploring and promoting fashionable college-style attire for both students and non-students alike.
Preppy Fashion
There is an opportunity for disruptive innovation in reviving preppy fashion and making it relevant to the modern fashion industry.

Who This Affects Most

Fashion Industry
The fashion industry can capitalize on developing the back-to-school fashion trend and creating new innovative fashion lines perfect for the new school year.
Retail Industry
Retailers can benefit from promoting and stocking preppy, collegiate styles that resonate with both students and non-students.
Photography Industry
The photography industry has the opportunity to showcase preppy fashion styles and make them more appealing and fashionable to a wider audience.
SCORE
4.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 86%
Activity 43%
Freshness 8%

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