Digital Love

Consumers are turning to tech innovations to show affection

Implications - Reflective of a culture that's more dependent on tech than ever before, affection and sentimentality is being showcased in unexpectedly digital ways. Reflecting the personalization of tech in general, this market change shows that people are becoming more and more comfortable with having technological innovations involved in their personal affairs. This approach to digital reflects a consumer base more open to relating to brands in an intimate form, and paves the way for brands to create goods and products to service more sentimental needs.
SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
863,153 Total Clicks
Mar 11 - Jul 13
Warm
Featured Examples
Impression-Leaving Rings - Jungyun Yoon's Inner Message Rings are for Romantics
SCORE 6.9
Warm 101,347 Clicks Pub: May 19, 11
Impression-Leaving Rings
Jungyun Yoon's Inner Message Rings are for Romantics
Jungyun Yoon's Inner Message rings are for the ultra romantic couple. Yoon, a jewelry designer from the Republic of Korea, has designed these rings to leave a lasting impression among lovers. The rings… [More]
Expressive Smiley Emoticons - The Caldwell Tanne 'What You Text vs What I See' Series is Hilarious
SCORE 6.7
Warm 17,014 Clicks Pub: Oct 24, 11
Expressive Smiley Emoticons
The Caldwell Tanne 'What You Text vs What I See' Series is Hilarious
To prove that text-happy faces can have a wide variety of meanings according to one's imagination, it's only necessary to see the extraordinary Caldwell Tanne 'What You Text vs What I See' series. Although… [More]
Light-Up Engagement Rings - These DIY Rings Glow When Your Special Someone is Near
SCORE 6.3
Warm 26,177 Clicks Pub: May 24, 13
Light-Up Engagement Rings
These DIY Rings Glow When Your Special Someone is Near
These DIY rings are the perfect romantic gesture for anyone thinking about popping the question to their special someone. Created by Ben Kokes when he proposed to his long-term girlfriend, these... [More]
Social Media Engagements - This StumbleUpon Proposal was Cute and Exceptionally Clever
SCORE 2.9
Mild 1,023 Clicks Pub: Sep 9, 11
Social Media Engagements
This StumbleUpon Proposal was Cute and Exceptionally Clever
The Internet has put new possibilities and pressures on prospective husbands as to how they may choose to pop the question, and this StumbleUpon proposal is a charming example of how technology has been… [More]
Forgetful Boyfriend Apps - Never Forget to Celebrate Romantic Occasions With the MANsaver App
SCORE 1.8
Untested 1,445 Clicks Pub: Mar 27, 11
Forgetful Boyfriend Apps
Never Forget to Celebrate Romantic Occasions With the MANsaver App
Guys, if you don’t want your face punched in because you forgot an anniversary with the missus -- again -- it’s time to get the MANsaver app. The MANsaver app is a gem for the guys who tend to remember… [More]
Video Game Marriage Proposals - This Angry Birds Marriage Proposal is Charmingly Nerdy
SCORE 1.3
Untested 644 Clicks Pub: May 9, 13
Video Game Marriage Proposals
This Angry Birds Marriage Proposal is Charmingly Nerdy
“Will you marry me” is probably the last thing you’d expect to read on a game of Angry Birds, but the girlfriend of a die-hard Angry Birds gamer received a pleasant surprise on her tablet when... [More]
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