Instability attracts consumers and creates an emotional connection
Implications - The most memorable figures throughout history are the most eccentric, which is taken a step further with trainwreck fascination. This refers to the mass obsession with emotionally unstable figures in pop culture. Public figures, or even companies, who show weakness are easier to relate to for the everyday consumer. These troubled figures create a deeper emotional investment as consumers watch with bated breath, hoping for their self improvement -- or self destruction.
Trend Themes
-
Trainwreck Fascination — Pop culture's past glorification of famous unstable figures and troubled companies has led to a reflection into relatable points in today's culture for consumers, providing companies the opportunity to create a deeper emotional connection with consumers.
-
Honest Memoir Writing — The rise of personal journalism has given way to honest and straight conversations on topics such as drug use which cater to an audience looking towards self-improvement, thus creating business opportunities for industries that involve bespoke personal products or services.
-
Animated Political Parody — Animated political satire provides a novel approach to understanding political events by providing a lighthearted, informative outlook on these events which can be especially useful during a politically divisive time.
Industry Implications
-
Social Media — Social media companies can make it easier for consumers to process information and emotions through innovative visual storytelling mediums using video, text, graphic design, and illustrations.
-
Fashion — Fashion industry marketers can leverage extreme emotions for different types of garments such as the use of vibrant color or ingenious design that resonates with certain traits, such as humor, social justice and environment-consciousness.
-
Entertainment — Animated satire and dark comedic shows are unique ways to present current events, which can be engaging for audiences seeking novel entertainment.
5 Featured, 42 Examples:
1,116,694 Total Clicks
Date Range:
Jul 12 — Jun 13
Trending:
Average
Consumer Insight Topics:
