Trainwreck Fascination

Instability attracts consumers and creates an emotional connection

Implications - The most memorable figures throughout history are the most eccentric, which is taken a step further with trainwreck fascination. This refers to the mass obsession with emotionally unstable figures in pop culture. Public figures, or even companies, who show weakness are easier to relate to for the everyday consumer. These troubled figures create a deeper emotional investment as consumers watch with bated breath, hoping for their self improvement -- or self destruction.
SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
1,011,143 Total Clicks
Jul 12 - Jun 13
Average
Pop CultureCelebs
Featured Examples
Extreme Emotion-Themed Tees - Immerse Yourself in Graphics with These Rage-Appropriate T-Shirts
SCORE 6.8
Warm 33,257 Clicks Pub: Jun 24, 13
Extreme Emotion-Themed Tees
Immerse Yourself in Graphics with These Rage-Appropriate T-Shirts
Most printed t-shirts have a dinky little logo or design in the center, but these full-printed tees paint your whole upper body. Taking full advantage of every bit of printable space on a classic tee,... [More]
Live Addict Memoirs - The 'Amphetamine Logic' Column by Cat Marnell Provides Honest Insight
SCORE 6.5
Warm 7,618 Clicks Pub: Jul 31, 12
Live Addict Memoirs
The 'Amphetamine Logic' Column by Cat Marnell Provides Honest Insight
The controversial beauty editor continues her reign as a witty writer with Vice Magazine’s ‘Amphetamine Logic’ Column by Cat Marnell. Her latest venture is essentially a play-by-... [More]
Seductive Starlet Music Videos - James Franco Directs Lindsay Lohan in New R.E.M. Music Video
SCORE 3.7
Mild 955 Clicks Pub: Nov 19, 12
Seductive Starlet Music Videos
James Franco Directs Lindsay Lohan in New R.E.M. Music Video
A dramatic array of hipster emotion is sought out in the new R.E.M. music video in which James Franco directs Lindsay Lohan in ‘Blue.’ The track comes from the band’s 15th and... [More]
Political Scandal Animations - This NMA Vid Crudely Re-Enacts Toronto Mayor Rob Ford’s Crack S
SCORE 3
Mild 613 Clicks Pub: May 17, 13
Political Scandal Animations
This NMA Vid Crudely Re-Enacts Toronto Mayor Rob Ford’s Crack S
The world has been buzzing about Toronto mayor Rob Ford’s most recent public scandal and now, NMAWorldEdition TV has virtually re-enacted the debacle using coarse animation. The video depicts... [More]
Celeb Meltdown PSAs - This Mock PSA Discourages the Support of Amanda Bynes Behavior
SCORE 2.6
Mild 338 Clicks Pub: Jun 5, 13
Celeb Meltdown PSAs
This Mock PSA Discourages the Support of Amanda Bynes Behavior
This ‘Official Comedy’ parody public service announcement urges people to “stop caring” about Amanda Bynes’ behavior. The former child star has been acting strangely... [More]
Quantcast