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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,440 more

Trainwreck Fascination

Instability attracts consumers and creates an emotional connection

Implications - The most memorable figures throughout history are the most eccentric, which is taken a step further with trainwreck fascination. This refers to the mass obsession with emotionally unstable figures in pop culture. Public figures, or even companies, who show weakness are easier to relate to for the everyday consumer. These troubled figures create a deeper emotional investment as consumers watch with bated breath, hoping for their self improvement -- or self destruction.
5 Featured, 43 Examples:
1,053,752 Total Clicks
Date Range:
Jul 12 — Jun 13
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