Altered Nature

Scientists infuse plants with more unique selling points to meet consumer demands

Implications - Today's over-saturated market calls for products with an element of novelty. This idea has extended into all industries to the point that even natural products, particularly plants, are given added benefit to attract consumers. This calls for some scientific creativity, adding a refreshing angle to the world of gardening and proving that consumers will react positively to products with truly unique selling points.
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