Category
Tech
Delegated Interfaces
Trend cluster
Category
Altered
Nature
Scientists infuse plants with more unique selling points to meet consumer demands.
3.7
Trend score
Trend
What is the Altered Nature trend?
Altered Nature: Today's over-saturated market calls for products with an element of novelty. This idea has extended into all industries to the point that even natural products, particularly plants, are given added benefit to attract consumers. This calls for some scientific creativity, adding a refreshing angle to the world of gardening and proving that consumers will react positively to products with truly unique selling points.
Trend themes
Themes within the Altered Nature trend
Three behaviours holding the trend together01
Personalization
Consumers are increasingly drawn to plants with unique selling points, such as laser-etched messages, as a way to personalize their homes and gardens.
02
Sustainable Energy
By harnessing the power of photosynthesis, researchers are creating new opportunities for sustainable energy production, such as fuel-generating artificial forests.
03
Nanotechnology
Nanotechnology is enabling the creation of microscopic flowers and other intricate plant structures with applications in fields like medicine and engineering.
Industry implications
What the Altered Nature trend means for industry
Where the trend changes the playbookFor
Gardening and Horticulture
The gardening industry can explore personalization trends to offer customized gardening products. They can also seek new opportunities in fields like nanotech to create innovative products.
For
Energy and Sustainability
The energy industry can leverage trends in sustainable energy to reduce dependence on fossil fuels and explore opportunities in new technologies like fuel cells.
For
Biotechnology and Materials Science
The biotech and materials science industries can explore new applications for nanotechnology in fields like medicine, electronics, and energy production.
Trend signals
Trend signals for Altered Nature
Trend score 3.7 out of 10, from popularity 61%, activity 43%, freshness 8%.
Popularity61%
Activity43%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Asia-Pacific
Evidence
Examples of the Altered Nature trend
5 featured examples from Dec 17, 2012 to Jun 4, 2013CategoryEco
Sentimental Plant Seeds
The BEEcyle Five Message Beanstalk Makes a Lovely Gift for Green Thumbs
The gift and souvenir industry can capitalize on the trend of personalized plants, offering customized options for various occasions.
CategoryTech
Minuscule Blooming Nanoflowers
These Microscopic Flowers Beautifully Petite
The field of art and design can leverage nanotechnology and microscopic sculpting techniques to create unique and visually stunning pieces of art.
CategoryEco
Fuel-Generating Artificial Forests
Scientists at Berkeley Lab Harness the Sun's Energy to Oxygen
The development of artificial forests that capture solar energy and convert it into oxygen and hydrogen for fuel cells presents opportunities for the renewable energy industry to…
CategoryTech
Christmas Tree Cloning
The Kurt Zoglauer Timber Project Copies Tanenbaums
Cloning can significantly impact the agriculture industry, especially in improving crop production and sustainability.
CategoryUnique
Luminescent Foliage Lighting
Glowing Plants Could Become an All-Natural Source of Illumination
Opportunity for lighting companies to explore and create products using naturally glowing plants as a sustainable lighting alternative.
