Artisinal Pet Branding

Pet products are adopting the same charming look as upscale goods

Implications - Nostalgia-inspired branding seems to enchant the image-conscience consumer, and the same approach is being used to attract pet owners. Unique from big brand packaging and with a huge attention to detail, this approach to branding establishes more trust with consumers, as it references a more wholesome time of years passed and promises higher quality for cuddly companions.
SCORE 3.5
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1,113,247 Total Clicks
Aug 10 - Jun 13
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MarketingLifestyleFoodPetsBranding
Featured Examples
Cardboard-Framed Branding - Purina ONE SmartBlend Packaging Makes Feeding Fido More Efficient
SCORE 6.2
Warm 33,803 Clicks Pub: Mar 8, 13
Cardboard-Framed Branding
Purina ONE SmartBlend Packaging Makes Feeding Fido More Efficient
While many consumers have come to accept the cumbersome composition of typical bags of dog food, the designers of Purina ONE SmartBlend packaging have stepped up to suggest a different approach that&#... [More]
Fetching Pet Food Branding - Fish, Bird, Dog & Cat Packaging is Pussycat-Approved
SCORE 3.7
Mild 27,100 Clicks Pub: Aug 29, 11
Fetching Pet Food Branding
Fish, Bird, Dog & Cat Packaging is Pussycat-Approved
In many cases, pet owners put a great deal more effort into feeding pup and puss much healthier than what they eat themselves. Fish, Bird, Dog & Cat packaging is a branding concept that recognizes the… [More]
Mousy Pet Food Marketing - Cat's Lunch Packaging Features Cartoons of the Creature's Choice Supper
SCORE 3.1
Mild 11,078 Clicks Pub: Apr 16, 13
Mousy Pet Food Marketing
Cat's Lunch Packaging Features Cartoons of the Creature's Choice Supper
For a feline, the mouse makes an extremely well-balanced meal. Cat’s Lunch packaging might not contain rodent-derived ingredients, but it asserts that its contents match all of the nutritional... [More]
Foldable Pet Food Dishes - These Pocketable 'Slurpabowls' Can be Brought on Walks
SCORE 2.5
Mild 9,028 Clicks Pub: Oct 14, 10
Foldable Pet Food Dishes
These Pocketable 'Slurpabowls' Can be Brought on Walks
Now available on FiveStarFido.com, 'Slurpabowls' are the perfect paper implements for a long promenade with your pooch. Made of cardboard, these colorful, foldable and leak-free dog dishes are great for… [More]
Adorable Pet Food Packaging - The Katz Menu Features Different Types of Cats
SCORE 3.1
Mild 14,593 Clicks Pub: Aug 12, 10
Adorable Pet Food Packaging
The Katz Menu Features Different Types of Cats
The new Katz menu design was specifically made to capture the eyes of adults and childtren alike. I mean with all the bright colors in the background, who wouldn't notice the packaging? There are different… [More]
Canine-Focused Ice Cream - Arfscarf's Ice Cream for Dogs Might Just Make You Drool Too
SCORE 1.7
Untested 1,604 Clicks Pub: May 4, 13
Canine-Focused Ice Cream
Arfscarf's Ice Cream for Dogs Might Just Make You Drool Too
Even avid dog lovers tend to shy away from many sweet treats for their pets because of the various preservatives and unnatural products that are often used, but thanks to companies like Arfscarf and... [More]
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