Category
Lifestyle
Sugar Moderation
Trend cluster
Category
Artisinal Pet
Branding
Pet products are adopting the same charming look as upscale goods.
3.3
Trend score
Trend
What is the Artisinal Pet Branding trend?
Artisinal Pet Branding: Nostalgia-inspired branding seems to enchant the image-conscience consumer, and the same approach is being used to attract pet owners. Unique from big brand packaging and with a huge attention to detail, this approach to branding establishes more trust with consumers, as it references a more wholesome time of years passed and promises higher quality for cuddly companions.
Trend themes
Themes within the Artisinal Pet Branding trend
Three behaviours holding the trend together01
Nostalgia-Inspired Branding
Brands can capitalize on consumer nostalgia by using unique, attention-grabbing packaging with a focus on detail and higher product quality.
02
Eco-Friendly Packaging
Using fully recyclable materials and incorporating features like molded paper pulp frames can make pet food packaging more user-friendly and sustainable, leading to significant business opportunities.
03
Organic Pet Food
As more pet owners look for safe, healthy pet food options, organic, handmade pet food companies can capture the market by using natural, high-quality ingredients to create healthy, organic dog treats.
Industry implications
What the Artisinal Pet Branding trend means for industry
Where the trend changes the playbookFor
Pet Food and Pet Product Industry
Companies in the pet food and pet product industry can use nostalgia-inspired branding, eco-friendly packaging, and organic, natural ingredients to create healthy and trustworthy products for pet owners.
For
Sustainability Industry
The sustainability industry can work with pet food companies to create more eco-friendly packaging options for pet products that are both user-friendly and sustainable.
For
Organic Food Industry
The organic food industry can inspire organic, handmade pet food companies to create dog treats using natural, high-quality ingredients for customers demanding safer and healthier options for their pets.
Trend signals
Trend signals for Artisinal Pet Branding
Trend score 3.3 out of 10, from popularity 42%, activity 50%, freshness 8%.
Popularity42%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Artisinal Pet Branding trend
6 featured examples from Aug 13, 2010 to May 5, 2013CategoryEco
Cardboard-Framed Branding
Purina ONE SmartBlend Packaging Makes Feeding Fido More Efficient
The pet food industry can adopt molded paper pulp frames and easy pouring designs to enhance packaging efficiency and customer satisfaction.
CategoryEco
Fetching Pet Food Branding
Fish, Bird, Dog & Cat Packaging is Pussycat-Approved
Revamping the current packaging options to align with the latest demand for attractive and eco-friendly packaging alternatives.
CategoryLifestyle
Mousy Pet Food Marketing
Cat's Lunch Packaging Features Cartoons of the Creature's Choice Supper
The packaging design and nutritional claims of Cat's Lunch represents a disruptive innovation opportunity in the pet food industry.
CategoryEco
Foldable Pet Food Dishes
These Pocketable 'Slurpabowls' Can be Brought on Walks
The pet products industry has the opportunity to capitalize on pet owners' desire for on-the-go and eco-friendly pet accessories, such as the Slurpabowl.
CategoryMarketing
Adorable Pet Food Packaging
The Katz Menu Features Different Types of Cats
Manufacturers of pet food can create more innovative packaging options to differentiate their products from competitors.
CategoryLifestyle
Canine-Focused Ice Cream
Arfscarf's Ice Cream for Dogs Might Just Make You Drool Too
The pet food industry should explore incorporating more organic and natural ingredients in their products to meet the demand for healthier pet treats.
