Category
Lifestyle
Sugar Moderation
Trend cluster
Category
Spicy Over
Sweet
Hispanic demand for more savory sweets is changing the way consumers see candy.
2.3
Trend score
Trend
What is the Spicy Over Sweet trend?
Spicy Over Sweet: Adding more interest and flavor to sweet goods, a Hispanic tendency to favor spicy confectionary products with more complex flavors is influencing the food industry. Reflecting the understanding that Hispanics prefer stronger scents and tastes, this approach to flavor is causing consumers to see sweets as more complex culinary products.
Trend themes
Themes within the Spicy Over Sweet trend
Three behaviours holding the trend together01
Savory Sweets
The Hispanic tendency to favor spicy confectionary products with more complex flavors is influencing the food industry by adding more interest and flavor to sweet goods.
02
Exotic Flavors
Combining unique flavors and spices not commonly found in traditional sweets, such as chili, cardamom, and lavender, is becoming an innovative trend in the food and beverage industry.
03
Premium Packaging
Elevating the packaging of candy and confectionary products can create a luxurious buying experience for consumers while reflecting the brand's values of sophistication and elegance.
Industry implications
What the Spicy Over Sweet trend means for industry
Where the trend changes the playbookFor
Food and Beverage
There is a growing demand for unconventional sweets with unique flavors and ingredients among consumers, creating opportunities for companies to develop innovative products that cater to this trend.
For
Marketing and Advertising
Finding inspiration in traditional cultural values, such as fortune-tellers and Latin pop culture, and incorporating that into snack packaging and flavors can create unique and attention-grabbing marketing opportunities.
For
Packaging and Design
Elevating the packaging of classic snacks and candy with unique designs and luxurious finishes can create opportunities for brands to extend their product offerings and appeal to more sophisticated consumers.
Trend signals
Trend signals for Spicy Over Sweet
Trend score 2.3 out of 10, from popularity 23%, activity 39%, freshness 8%.
Popularity23%
Activity39%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
South America
Evidence
Examples of the Spicy Over Sweet trend
9 featured examples from Jul 25, 2012 to Sep 19, 2015CategoryLifestyle
Chocolatey Tortilla Chips
These Spicy Chocolate-Covered Tortilla Chips Make a Great Snack
The snack food industry can explore creating innovative and healthier homemade-like snacks with unconventional flavors.
CategoryLifestyle
Savory Confectionery Packaging
The Bermellon Mexican Candy Branding Denotes Premium Quality
Opportunity for confectionery companies to differentiate themselves through premium packaging and unique branding experiences.
CategoryWorld
Sweetly Spicy Squeezable Candies
Fix Your Craving for Spice With Squirts of This Spicy Candy
Developing squeezeable packaging solutions for various food and beverage products to improve convenience and ease of use.
CategoryLifestyle
Indian-Inspired Hot Chocolates
This Indulgent Chocolate Drink is Infused with Cardamom
Opportunity for cafes to offer spicy drinking chocolates with unique flavors and spice infusions like cardamom.
CategoryLife-Stages
Fortune Teller-Inspired Treats
Manita Hand-Shaped Candy is Playful
Companies in the snack industry can innovate by incorporating unconventional flavor combinations and unique packaging to differentiate their products.
CategoryLifestyle
Aromatic Spiced Lassis
This Yogurt Drink is Infused with Fragrant Saffron and Cardamom
The beverage industry can capitalize on the trend of creating spiced drinks as a unique and innovative offering in a crowded market.
CategoryLifestyle
Spice-Infused Hot Chocolates
These Hot Chocolate Drinks Boost Flavor with Chilli and Lavender
The specialty beverage industry can explore the use of unconventional spices and herbs to create unique hot chocolate offerings.
CategoryWorld
Chili-Coated Mango Lollipops
These Fruity Candies are Dipped in Chili Powder for a Kick
An emerging opportunity to innovate and experiment with unconventional flavors in candy and snacks industry.
CategoryLifestyle
Spicy Jalapeno S'mores
The Vulgar Chef Combines Sweet Campfire Treats with Spicy Peppers
Disruptive innovation opportunity: Develop new products and flavor profiles that cater to evolving consumer preferences for unconventional taste experiences.
