The Manita hand-shaped candy by Mexican company Dulces Vero markets itself to bring good luck. The hand shape of the lollipop and its packaging were inspired by fortune tellers, which are popular in Latin culture. While Manita's packaging has cartoon fortune tellers on it, the strawberry and cherry hard candy has a good luck message written on it.
Dulces Vero takes something iconic of Mexico's traditional and contemporary pop culture and infuses that into the snack industry. Known for making outrageously flavored candies, Dulces Vero refuses to make lollipops that are plain and simple. Instead, the company grasps consumer's attention in a clever way, by lacing bits of other predominant icons. Not to mention, good luck is never something people would want to pass up on.
What Makes This Trend Stand Out
- Fortune-teller-inspired Packaging
- Companies in the snack industry are incorporating fortune teller-inspired packaging to attract consumers and differentiate their products.
- Outrageously Flavored Candies
- Snack companies are experimenting with unconventional and bold flavors in their candy products to stand out in the market.
- Good Luck Messaging
- An increasing number of snack companies are adding good luck messages to their products to appeal to consumers' desire for positive experiences.
Sectors Adopting This
- Snack
- Companies in the snack industry can innovate by incorporating unconventional flavor combinations and unique packaging to differentiate their products.
- Confectionery
- Confectionery companies can disrupt the market by incorporating culturally significant icons and messages into their products to appeal to consumers' emotional connection with food.
- Marketing and Advertising
- Marketing and advertising agencies can explore opportunities to infuse cultural and emotional significance into product packaging and messaging to create a memorable and engaging customer experience.
