Category
Art & Design
Sensory Packaging
Trend cluster
Category
Simulated
Home
The feeling of true comfort is created through residential-inspired design.
5.7
Trend score
Trend
What is the Simulated Home trend?
Simulated Home: Though escapism has reigned supreme for consumers for quite some time, it sees a backlash in simulated home. Those in the design and hotel industries are now realizing that though exoticism provides a rush, consumers are most comfortable in spaces that feel and look like a more familiar space. The appeal of home-inspired public design lies in its nostalgia factor as well as a desire for true relaxation.
Trend themes
Themes within the Simulated Home trend
Three behaviours holding the trend together01
Residential-Inspired Design
The trend towards residential-inspired design is growing in the hospitality and public design spaces as consumers seek comfortable and familiar spaces that provide a nostalgic sensation.
02
Nostalgia Marketing
Nostalgia marketing is a growing trend, as businesses who provide products that invoke nostalgia in their customers create personalized and enjoyable experiences that foster brand recognition and loyalty.
03
Retailtainment
Retailtainment is a growing trend in which retailers strive to create a memorable experience for their customers by using immersive and interactive designs to create an emotional connection with them.
Industry implications
What the Simulated Home trend means for industry
Where the trend changes the playbookFor
Hospitality
The hospitality industry can leverage residential-inspired design and create accommodations that provide comfort and familiarity, allowing customers to feel at home and improve their overall experience.
For
Retail
Retailers can implement retailtainment strategies that create emotional connections with their customers, making their shopping experience memorable and enjoyable, thereby increasing customer acquisition and retention.
For
Design
Designers can use nostalgia to create personalized and customized products that invoke feelings of familiarity and comfort, fostering brand recognition and loyalty at the same time.
Trend signals
Trend signals for Simulated Home
Trend score 5.7 out of 10, from popularity 81%, activity 82%, freshness 8%.
Popularity81%
Activity82%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Simulated Home trend
5 featured examples from Apr 11, 2009 to Mar 6, 2013CategoryArt & Design
House-Like Lodgings
The Wiesergut Hotel is at Once Luxurious and Homey
Hotels can use inspiration from private residences and minimalist interior designs to create unique and inviting spaces for guests.
CategoryArt & Design
Residential-Style Accommodations
The James Chicago Hotel Boasts a Warm and Modern Design
Opportunities for hotel chains to adopt residential-style designs to differentiate themselves and attract modern travelers.
CategoryWorld
IKEA-Furnished Lodgings
The Moxy Hotels Has a High-End Appearance on a Low-End Budget
The hospitality industry may see a rise in demand for affordable and modern lodging options with partnerships with brands like IKEA.
CategoryFashion
Rest-Focused Retailers
The Takeo Kikuchi Flagship Store Focuses on Customer Comfort
The interior design industry can explore innovative ways to incorporate rest areas and create dynamic store experiences that rival online shopping.
CategoryArt & Design
Life-Sized Dollhouses
Abandoned Farmhouse Transformed Into Giant Playhouse
Exploring ways to incorporate nostalgia and transparency in art and design can create innovative and engaging pieces.
