Brands are adopting useful physical advertisements to benefit consumers
Implications - Instead of mundane billboards or bus stop ads, these experiential campaigns take things to a tangible level, giving consumers a reason to engage with a brand's message physically and mentally, creating a higher likelihood of unaided awareness. Whether it be protection from the rain or added ease of travel, functional out-of-home ads are a memorable and powerful form of advertising.
Trend Themes
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Functional Out-of-home Advertising — Brands are turning to useful physical advertisements to engage consumers in a tangible way.
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Interactive Billboards — Ad campaigns that involve interactivity and user engagement.
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Socially Responsible Advertising — Campaigns that incorporate philanthropic and charitable initiatives.
Industry Implications
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Advertising and Marketing — Companies can find inspiration in functional and interactive outdoor advertising to create memorable campaigns.
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Technology — Technology can be leveraged to create interactive billboard experiences, including augmented reality and internet connectivity.
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Social Services and Philanthropy — Socially responsible advertising campaigns can be used to fund charitable initiatives and provide housing and relief to underprivileged communities.
7 Featured, 56 Examples:
634,598 Total Clicks
Date Range:
Jul 11 — Jun 13
Trending:
Average
Consumer Insight Topics:
