Functional Out-of-Home

Brands are adopting useful physical advertisements to benefit consumers

Implications - Instead of mundane billboards or bus stop ads, these experiential campaigns take things to a tangible level, giving consumers a reason to engage with a brand's message physically and mentally, creating a higher likelihood of unaided awareness. Whether it be protection from the rain or added ease of travel, functional out-of-home ads are a memorable and powerful form of advertising.
SCORE 4.1
Popularity
Activity
Freshness
Megatrends
Patterns
512,032 Total Clicks
Jul 11 - Jun 13
Average
Featured Examples
Functional Outdoor Billboards - The IBM Smart Ideas for Smarter Cities Campaign Leads by Example
SCORE 7
Warm 86,985 Clicks Pub: Jun 6, 13
Functional Outdoor Billboards
The IBM Smart Ideas for Smarter Cities Campaign Leads by Example
The IBM Smart Ideas for Smarter Cities ad campaign promotes fostering smart ideas with some of its own. Instead of relying on traditional static billboards to send the message across, the campaign... [More]
Internet Connection Film Campaigns - CJ Entertainment’s Wi-Fi Ad Draws Attention Back to the P
SCORE 2
Untested 1,864 Clicks Pub: Mar 25, 13
Internet Connection Film Campaigns
CJ Entertainment’s Wi-Fi Ad Draws Attention Back to the P
Posters are one of the oldest advertisement methods out there, however hardly anyone pays attention to them anymore, but this Wi-Fi ad campaign by CJ Entertainment will surely change that. Using a... [More]
Climate-Based Fashion Campaigns - Burberry Digital Weather Billboards Alert Brits to the Temperature
SCORE 4.4
Average 3,009 Clicks Pub: Aug 10, 12
Climate-Based Fashion Campaigns
Burberry Digital Weather Billboards Alert Brits to the Temperature
The Burberry Digital Weather Billboards have been launched by the luxury fashion brand to appeal to the British obsession with the weather. Burberry’s creative campaign comprises digital... [More]
Sunscreen-Dispensing Signage - This SunSmart Australia Campaign Encourages Skin Protection
SCORE 3.8
Mild 10,718 Clicks Pub: Jul 13, 11
Sunscreen-Dispensing Signage
This SunSmart Australia Campaign Encourages Skin Protection
The only real good news about skin cancer is that with a little effort, cases of the disease's occurrence can be minimized. The aim of this SunSmart Australia campaign is to promote the practice of such… [More]
Bug-Trapping Billboards - The Ad Agency Publicis Milan Has Turned a Billboard into a Bug Trap
SCORE 4
Average 839 Clicks Pub: May 23, 13
Bug-Trapping Billboards
The Ad Agency Publicis Milan Has Turned a Billboard into a Bug Trap
Italian ad agency Publicis Milan executed an incredible OOH campaign. Publicis Milan has managed to create a massive billboard that is advertising for outdoor insecticide Orphea, by turning a... [More]
Poster Food Orders - Domino's Pizza Ordering App Lets People Get Pies From Their Phones
SCORE 3.1
Mild 6,137 Clicks Pub: Jan 6, 12
Poster Food Orders
Domino's Pizza Ordering App Lets People Get Pies From Their Phones
Domino's Pizza in Britain is maximizing its 555 deal -- pizzas for $5.55 each -- by launching a new Domino's Pizza ordering app that applies augmented reality via posters that allow people to order pizzas… [More]
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