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Functional Out-of-Home

Brands are adopting useful physical advertisements to benefit consumers

Implications - Instead of mundane billboards or bus stop ads, these experiential campaigns take things to a tangible level, giving consumers a reason to engage with a brand's message physically and mentally, creating a higher likelihood of unaided awareness. Whether it be protection from the rain or added ease of travel, functional out-of-home ads are a memorable and powerful form of advertising.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 56 Examples:
562,121 Total Clicks
Date Range:
Jul 11 — Jun 13
Trending:
Average

Featured Examples

Functional Outdoor Billboards
Functional Outdoor Billboards
The IBM Smart Ideas for Smarter Cities Campaign Leads by Example
The IBM Smart Ideas for Smarter Cities ad campaign promotes fostering smart ideas with some of its own. Instead of relying on traditional static billboards to send the message across, the campaign... MORE
play_circle_filled Internet Connection Film Campaigns
Internet Connection Film Campaigns
CJ Entertainment’s Wi-Fi Ad Draws Attention Back to the P
Posters are one of the oldest advertisement methods out there, however hardly anyone pays attention to them anymore, but this Wi-Fi ad campaign by CJ Entertainment will surely change that. Using a... MORE
Climate-Based Fashion Campaigns
Climate-Based Fashion Campaigns
Burberry Digital Weather Billboards Alert Brits to the Temperature
The Burberry Digital Weather Billboards have been launched by the luxury fashion brand to appeal to the British obsession with the weather. Burberry’s creative campaign comprises digital... MORE
Sunscreen-Dispensing Signage
Sunscreen-Dispensing Signage
This SunSmart Australia Campaign Encourages Skin Protection
The only real good news about skin cancer is that with a little effort, cases of the disease's occurrence can be minimized. The aim of this SunSmart Australia campaign is to promote the practice of such… MORE
play_circle_filled Bug-Trapping Billboards
Bug-Trapping Billboards
The Ad Agency Publicis Milan Has Turned a Billboard into a Bug Trap
Italian ad agency Publicis Milan executed an incredible OOH campaign. Publicis Milan has managed to create a massive billboard that is advertising for outdoor insecticide Orphea, by turning a... MORE
Poster Food Orders
Poster Food Orders
Domino's Pizza Ordering App Lets People Get Pies From Their Phones
Domino's Pizza in Britain is maximizing its 555 deal -- pizzas for $5.55 each -- by launching a new Domino's Pizza ordering app that applies augmented reality via posters that allow people to order pizzas… MORE
play_circle_filled Sheltering Charity Billboards
Sheltering Charity Billboards
The Other Side Campaign Creates Shelter for the Poor from Billboards
Conceived by BBDO Bangkok for Thailand-based DIY store HomePro, The Other Side campaign shelters poor people in Thailand after the roadside advertisements serve their commercial use. The Other... MORE

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