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Functional Out-of-Home

Brands are adopting useful physical advertisements to benefit consumers

Implications - Instead of mundane billboards or bus stop ads, these experiential campaigns take things to a tangible level, giving consumers a reason to engage with a brand's message physically and mentally, creating a higher likelihood of unaided awareness. Whether it be protection from the rain or added ease of travel, functional out-of-home ads are a memorable and powerful form of advertising.

SCORE 4.1

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 51 Examples: 519,747 Total Clicks

Date Range: Jul 11 - Jun 13

Trending: Average

Consumer Insight Topics: Marketing Publicity Stunts Interactive Billboards Branding Commercials

Featured Examples

Functional Outdoor Billboards - The IBM Smart Ideas for Smarter Cities Campaign Leads by Example

SCORE 6.9

Warm 87,495 Clicks Pub: Jun 6, 13

Functional Outdoor Billboards

The IBM Smart Ideas for Smarter Cities Campaign Leads by Example

The IBM Smart Ideas for Smarter Cities ad campaign promotes fostering smart ideas with some of its own. Instead of relying on traditional static billboards to send the message across, the campaign... [More]

Internet Connection Film Campaigns - CJ Entertainment’s Wi-Fi Ad Draws Attention Back to the P

SCORE 2

Untested 1,942 Clicks Pub: Mar 25, 13

Internet Connection Film Campaigns

CJ Entertainment’s Wi-Fi Ad Draws Attention Back to the P

Posters are one of the oldest advertisement methods out there, however hardly anyone pays attention to them anymore, but this Wi-Fi ad campaign by CJ Entertainment will surely change that. Using a... [More]

Climate-Based Fashion Campaigns - Burberry Digital Weather Billboards Alert Brits to the Temperature

SCORE 4.4

Average 3,056 Clicks Pub: Aug 10, 12

Climate-Based Fashion Campaigns

Burberry Digital Weather Billboards Alert Brits to the Temperature

The Burberry Digital Weather Billboards have been launched by the luxury fashion brand to appeal to the British obsession with the weather. Burberry’s creative campaign comprises digital... [More]

Sunscreen-Dispensing Signage - This SunSmart Australia Campaign Encourages Skin Protection

SCORE 3.8

Mild 10,948 Clicks Pub: Jul 13, 11

Sunscreen-Dispensing Signage

This SunSmart Australia Campaign Encourages Skin Protection

The only real good news about skin cancer is that with a little effort, cases of the disease's occurrence can be minimized. The aim of this SunSmart Australia campaign is to promote the practice of such… [More]

Bug-Trapping Billboards - The Ad Agency Publicis Milan Has Turned a Billboard into a Bug Trap

SCORE 4

Mild 870 Clicks Pub: May 23, 13

Bug-Trapping Billboards

The Ad Agency Publicis Milan Has Turned a Billboard into a Bug Trap

Italian ad agency Publicis Milan executed an incredible OOH campaign. Publicis Milan has managed to create a massive billboard that is advertising for outdoor insecticide Orphea, by turning a... [More]

Poster Food Orders - Domino's Pizza Ordering App Lets People Get Pies From Their Phones

SCORE 3.1

Mild 6,499 Clicks Pub: Jan 6, 12

Poster Food Orders

Domino's Pizza Ordering App Lets People Get Pies From Their Phones

Domino's Pizza in Britain is maximizing its 555 deal -- pizzas for $5.55 each -- by launching a new Domino's Pizza ordering app that applies augmented reality via posters that allow people to order pizzas… [More]