Brands are adopting useful physical advertisements to benefit consumers
Implications - Instead of mundane billboards or bus stop ads, these experiential campaigns take things to a tangible level, giving consumers a reason to engage with a brand's message physically and mentally, creating a higher likelihood of unaided awareness. Whether it be protection from the rain or added ease of travel, functional out-of-home ads are a memorable and powerful form of advertising.
Trend Themes
1. Functional Out-of-home Advertising - Brands are turning to useful physical advertisements to engage consumers in a tangible way.
2. Interactive Billboards - Ad campaigns that involve interactivity and user engagement.
3. Socially Responsible Advertising - Campaigns that incorporate philanthropic and charitable initiatives.
Industry Implications
1. Advertising and Marketing - Companies can find inspiration in functional and interactive outdoor advertising to create memorable campaigns.
2. Technology - Technology can be leveraged to create interactive billboard experiences, including augmented reality and internet connectivity.
3. Social Services and Philanthropy - Socially responsible advertising campaigns can be used to fund charitable initiatives and provide housing and relief to underprivileged communities.
7 Featured, 56 Examples:
625,876 Total Clicks
Date Range:
Jul 11 — Jun 13
Trending:
Average
Consumer Insight Topics:
