Crowdsourcing Quality

Consumers rely on niche rating systems for purchasing decisions

Implications - Today's informed consumer is not satisfied with a product's own claim for quality and instead, is relying on open rating systems and crowdsourcing for purchasing decisions. Rating apps are thus being released to assist in an array of choices. This allows for more transparency with a product or service's claimed quality.
SCORE 3.1
Popularity
Activity
Freshness
Megatrends
Patterns
122,384 Total Clicks
Feb 13 - May 13
Mild
TechMarketing
Featured Examples
Crowdsourced Travel Maps - KLM's Must See Map Lets You & Friends Create Maps by Selecting Must-Sees
SCORE 4.3
Average 1,411 Clicks Pub: Feb 14, 13
Crowdsourced Travel Maps
KLM's Must See Map Lets You & Friends Create Maps by Selecting Must-Sees
KLM Must See Map is an incredibly useful new innovation that lets you and your friends pick out the must-see spots within your planned travels on the virtual maps. The map is then printed out by the... [More]
Crowdsourced Men-Rating Apps - Lulu Lets You Comment and Fact-Check on Boys Via Mobile
SCORE 4.7
Average 1,596 Clicks Pub: May 8, 13
Crowdsourced Men-Rating Apps
Lulu Lets You Comment and Fact-Check on Boys Via Mobile
If you’re rating men in your head, you can now download an iPhone app to share your thoughts to see what other women have to say. This somewhat-exclusive platform of “girl talk” includes the... [More]
Social Drink-Rating Apps - The Elixir App Helps You Find the Best Booze Nearby
SCORE 1.8
Untested 667 Clicks Pub: May 7, 13
Social Drink-Rating Apps
The Elixir App Helps You Find the Best Booze Nearby
Finding the best drink in town just got easier thanks to the Elixir app. Elixir is a social app that lets you share and comment on the drinks you and your friends are currently consuming. The idea... [More]
Crowdsourced Concert Review Apps - ShowScoop Brings Crowdsourced Concert Reviews to Your Mobile
SCORE 1.7
Untested 297 Clicks Pub: Apr 2, 13
Crowdsourced Concert Review Apps
ShowScoop Brings Crowdsourced Concert Reviews to Your Mobile
ShowScoop is a new crowdsourcing concert review app. Concert review platforms are no news; reading reviews are the most helpful when trying to decide whether or not to go to an artist’s show or to... [More]
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