Category
Lifestyle
Sugar Moderation
Trend cluster
Category
Purified
Pet
The demand for organic and local food extends to the pets of concerned consumers.
1.8
Trend score
Trend
What is the Purified Pet trend?
Purified Pet: The popularity of organic and otherwise specialized food products is nothing new, but concerned pet owners are now opting for more pure products for their beloved animals. This type of product not only appeals from a health perspective, but has a luxurious edge to it that draws in status-conscious consumers. This also contributes to the overall personification of pets, proving pet owner's affection extends beyond simple ownership of their companions.
Trend themes
Themes within the Purified Pet trend
Three behaviours holding the trend together01
Organic Pet Food
The demand for organic and all-natural dog food emphasizes a shift towards more healthier food options even for animals.
02
Customized Meal Plans
The move towards prepared pet food and meal plans involving a customized food selection is becoming prevalent, allowing consumers to select a menu that would cater to their pets' specific needs.
03
Premium Luxuries
The industry trend continues to focus on the premiumization of pet product offerings, particularly in the pet food sector, supplying an opportunity to create a high-end niche market.
Industry implications
What the Purified Pet trend means for industry
Where the trend changes the playbookFor
Pet Food
Pet food brands need to consider using organic/natural ingredients, customizable meals, and expanding premium product offerings.
For
Meal Plan Services
Startups can offer customized meal plans for pets, creating a business opportunity that targets pet health.
For
Organic Food Production
Using organic and natural ingredients for pet food production creates new opportunities for organic farming and production.
Trend signals
Trend signals for Purified Pet
Trend score 1.8 out of 10, from popularity 33%, activity 14%, freshness 8%.
Popularity33%
Activity14%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Purified Pet trend
6 featured examples from Jan 17, 2009 to May 5, 2013CategoryLifestyle
Delivery Dog Food
Perpetual Pantry Brings Doggy Biscuits Right to Your Door
Opportunity for pet food retailers to expand their delivery services and reach a wider customer base.
CategoryLifestyle
Organic Dog Treats
Holistic Gifts by Great Life Performance Pet Products for Canine Companions
Manufacturers can invest in innovative production processes that allow for the development of organic and freeze-dried pet food products that are both nutritious and appealing to…
CategoryEco
Kosher Pets
Evanger's Dog and Cat Food Co. Sponsors Seder for Dogs
The pet food industry can explore and cater to niche diets and religious restrictions to expand their market share.
CategoryLifestyle
Canine-Focused Ice Cream
Arfscarf's Ice Cream for Dogs Might Just Make You Drool Too
The pet food industry should explore incorporating more organic and natural ingredients in their products to meet the demand for healthier pet treats.
CategoryLifestyle
Pet Food Meal Plans
The Co-Founders of Evermore Pet Food Go On a Promotional Dog Food Diet
Opportunities for disruptive innovation exist in the pet food industry by offering healthier, personalized, and alternative options to traditional pet food products.
CategoryLifestyle
Organic Pet Eateries
Munich's Beutefuchs Prepares Organic Dog Meals Onsite
The pet food and supplies industry has an opportunity to disrupt their own industry by adopting and offering organic pet food options made onsite with delivery options.
