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Purified Pet

The demand for organic and local food extends to the pets of concerned consumers

Implications - The popularity of organic and otherwise specialized food products is nothing new, but concerned pet owners are now opting for more pure products for their beloved animals. This type of product not only appeals from a health perspective, but has a luxurious edge to it that draws in status-conscious consumers. This also contributes to the overall personification of pets, proving pet owner's affection extends beyond simple ownership of their companions.
Trend Themes
1. Organic Pet Food - The demand for organic and all-natural dog food emphasizes a shift towards more healthier food options even for animals.
2. Customized Meal Plans - The move towards prepared pet food and meal plans involving a customized food selection is becoming prevalent, allowing consumers to select a menu that would cater to their pets' specific needs.
3. Premium Luxuries - The industry trend continues to focus on the premiumization of pet product offerings, particularly in the pet food sector, supplying an opportunity to create a high-end niche market.
Industry Implications
1. Pet Food - Pet food brands need to consider using organic/natural ingredients, customizable meals, and expanding premium product offerings.
2. Meal Plan Services - Startups can offer customized meal plans for pets, creating a business opportunity that targets pet health.
3. Organic Food Production - Using organic and natural ingredients for pet food production creates new opportunities for organic farming and production.
1.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 40 Examples:
432,123 Total Clicks
Date Range:
Jan 09 — Jun 13
Trending:
Untested
Consumer Insight Topics:

Featured Examples

Delivery Dog Food
Delivery Dog Food
Perpetual Pantry Brings Doggy Biscuits Right to Your Door
When you're tired and hungry, delivered food is heaven-sent, and Perpetual Pantry is making this service possible for your hungry hound as well. Stocked with an extensive selection of your feline's favorite… MORE
Organic Dog Treats
Organic Dog Treats
Holistic Gifts by Great Life Performance Pet Products for Canine Companions
Great Life Performance Pet Products is a company that offers organic and all-natural treats. Among the excellent options in their line is a gift set comprised of freeze-dried KrunCheros gourmet pet food,… MORE
play_circle_filled Kosher Pets
Kosher Pets
Evanger's Dog and Cat Food Co. Sponsors Seder for Dogs
Evanger’s Dog and Cat Food Company of Wheeling, IL is sponsoring a Seder for dogs to promote its kosher pet foods. The foods are endorsed by the Chicago Rabbinical Council. The Saturday evening event will… MORE
Canine-Focused Ice Cream
Canine-Focused Ice Cream
Arfscarf's Ice Cream for Dogs Might Just Make You Drool Too
Even avid dog lovers tend to shy away from many sweet treats for their pets because of the various preservatives and unnatural products that are often used, but thanks to companies like Arfscarf and... MORE
Pet Food Meal Plans
Pet Food Meal Plans
The Co-Founders of Evermore Pet Food Go On a Promotional Dog Food Diet
Alison Weiner and Hanna Mandelbaum have embarked on a month-long dog food diet in an attempt to promote Evermore Pet Food. Weiner and Mandelbaum are co-owners of the independent pet food company that seeks… MORE
Organic Pet Eateries
Organic Pet Eateries
Munich's Beutefuchs Prepares Organic Dog Meals Onsite
BeuteFuchs is a German pet food store that makes its Kibbles n' Bits out of organic meat. BeuteFuchs is based in Munich and sources its meat from certified farms throughout the country. Dog owners have… MORE

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